- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Kirkpatrick, C. A. (author) and Brown, G. B. (author)
- Format:
- Journal article
- Publication Date:
- 1938-07
- URL:
- http://search.ebscohost.com/login.aspx?direct=true&db=ufh&AN=6846928&site=ehost-live
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 157 Document Number: D07486
- Journal Title:
- Journal of Marketing
- Journal Title Details:
- 3 (1): 77-83
- Subject Term:
- advertising, campaigns, communication channels, dairy, farm products, farmers, government, markets (selling), message content, newspapers, posters, radio, visual communication, mail, industry, and USA (United States of America; North America)