Congressional Research Service, Library of Congress (author)
Format:
Report
Publication Date:
1982
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 99 Document Number: C08356
Notes:
James F. Evans Collection, Washington, D.C. : Subcommittee on Department Operations, Research, and Foreign Agriculture of the Committee on Agriculture, U.S. House of Representatives, December, 1982. 358 p.
Flannery, William T. (author), Munson, J. Michael (author), Spivey, W. Austin (author), and Spivey: Associate Professor of Marketing, University of Texas at San Antonio; Munson: Associate Professor of Marketing, Santa Clara University; Flannery: Associate Professor of Management, University of Texas at San Antonio
Format:
Journal article
Publication Date:
1990
Published:
Indianapolis, IN : Technology Transfer Society
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 92 Document Number: C06741
AGRICOLA IND 92048816, Interest in technology transfer across academic disciplines highlights this paper. We reviewed an abstracting service via computer for the years 1981 thru 1989, concentrating on publication titles that included any of four key terms: diffusion of innovation; intrapreneurship; internal corporate venturing; and technology transfer. This computerized search located 828 pages in science and engineering and 1765 pages in the social sciences. In science and engineering, about 44% of the pages relate to specific cases of technology transfer, and about 27% have an international focus. The opposite is true in the social sciences: cases comprise about 25% of the pages, while 55% have an international focus. Economics, with 470 pages, dominates the writings within the social sciences, as well as elsewhere. In science and engineering, three areas published the most: electrical engineering (147 pages), agriculture (127), and multidisciplinary science (126). The findings suggest that researchers interested in technology transfer would benefit by adopting a multidisciplinary perspective.
AGRICOLA IND 89053984, This article describes a proposal by the authors that the distinction between interpersonal and mass media communication has had detrimental effects on the progress of communication theory and research. First, the conceptual boundaries between these two types of communication is discussed. Next, the political and historical reasons for the distinction are described. The authors provide evidence for this separation by citing studies which examine the degree to which researchers in the two areas cite each others' works in research publications. Finally, the consequences of this distinction are presented. Included in this section is a table listing the main characteristics of interpersonal, interactive, and mass media communication.
