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2. Changing communication methods in agriculture
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Davis, Vince M. (author)
- Format:
- Commentary
- Publication Date:
- 2009-07-02
- Published:
- USA: Integrated Pest Management Program, University of Illinois Extension, Urbana, Illinois.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 173 Document Number: C29249
- Journal Title:
- Bulletin
- Journal Title Details:
- 15 : Article 1
3. Comparison of extension personnel and supervisor perceptions of communications activities
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Bowman, Brittany (author), Settle, Quisto (author), North, Elizabeth Gregory (author), Lewis, Kerri Collins (author), and Oklahoma State University Mississippi State University
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10159
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 102(4)
- Notes:
- 18 pages, via online journal, Extension is often called the “best-kept secret” having low awareness with the public but high satisfaction with clientele. Extension services nationwide have faced budget cuts, creating a need for the organization to re-evaluate its activities, including how it communicates with its stakeholders. While Extension personnel are the ones who will do most of the communicating, their supervisors impact the personnel’s actions, which means it is important to assess both groups. A survey was conducted with Extension personnel and their supervisors in Mississippi assessing engagement in communications activities and perceptions of those activities, as well as personnel’s preference of professional development activities. Personnel reported higher use, comfort, and importance of more traditional (e.g. making a speech) and written activities (e.g. writing a promotional handout) than media-relations activities (e.g. being interviewed for TV), social media-related activities (e.g. managing a Twitter account), and visual communication activities (e.g. graphic design). Supervisors perceived individual communications activities as less important overall than personnel did, and although supervisor and communication scores for use and comfort/capability were similar for most communication activities, there were noticeable exceptions. Additionally, personnel preferred professional development activities that were hands-on or showing the activities first-hand (e.g. demonstrations and field days). Future research should be expanded to other states, conducted in a case study format to study specific relationships, and involve qualitative components. Extension should ensure clear supervisor-communication dialogue on prioritizing communication activities, provide training on communication activities with low use and comfort, and utilize early innovators who are comfortable using newer communication activities.
4. Evaluating the impact of Cooperative Extension outreach via Twitter
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- O'Neill, Barbara (author)
- Format:
- Journal article
- Publication Date:
- 2014-10
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: D06034
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 52(5) : 5TOT1
- Notes:
- 3 pages.
5. Expanding the reach of Extension through social media
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Gharis, Laurie W. (author), Bardon, Robert E. (author), Evans, Jennifer L. (author), Hubbard, William G. (author), and Taylor, Eric (author)
- Format:
- Journal article
- Publication Date:
- 2014-06
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: D06057
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 52(3) : 3FEA3
- Notes:
- 8 pages.
6. High Impact Extension Programming with Instagram
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Stock, Melanie (author)
- Format:
- Journal article
- Publication Date:
- 2020-12-01
- Published:
- USA: American Society for Horticultural Science
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12049
- Journal Title:
- Hort Technology
- Journal Title Details:
- Vol. 30, issue 6
- Notes:
- 5 pages, via Online journal, The social media service Instagram is a popular public platform, but often underused tool to reach new demographics, reduce barriers, and perpetuate science-based information in extension. In the U.S. Intermountain West, Instagram was the top-rated platform for sharing information by predominantly new and female farmers. This article provides recommendations on key behaviors, goal setting, and quantifying impact on Instagram for extension programming. Accounts should target one niche or market, a consistent and personal voice, and regular communication (new content at least three times weekly). Unique and productive connections between extension personnel, community leaders, farmers, students, and public influencers expands programming. Tracking program accounts, including the number of followers and engagement rates, can assess program impacts and target market needs.
7. Media placement and promotion: what three years of data tell us
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Gleason, Jeanne (author / New Mexico State University), Chamberlin, Barbara (author / New Mexico State University), and Muise, Amy (author / New Mexico State University)
- Format:
- Presentation
- Publication Date:
- 2018-08
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09909
- Notes:
- Presentation at the Association of Communication Excellence (ACE) conference during the Agricultural Media Summit, Scottsdale, Arizona, August 4-8, 2018. 21 pages. PowerPoint.
8. NAAEA social media survey 2011
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Monson, Michael J. (author)
- Format:
- Presentation
- Publication Date:
- 2013-02-03
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00913
- Notes:
- Poster and slide presentation at the Southern Agricultural Economics Association annual meeting, Orlando, Florida, February 3-5, 2013. 16 pages.
9. Networked learning for agricultural extension: a framework for analysis and two cases
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Bennett, M. John (author) and Starasts, Anna (author)
- Format:
- Online journal article
- Publication Date:
- 2017-05-24
- Published:
- Australia: Taylor & Francis
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D10131
- Journal Title:
- Journal of Agricultural Education and Extension
- Journal Title Details:
- 23(7) : 399-414
- Notes:
- 17 pages., Via online journal., Purpose: This paper presents economic and pedagogical motivations for adopting information and communications technology (ICT)-mediated learning networks in agricultural education and extension. It proposes a framework for networked learning in agricultural extension and contributes a theoretical and case-based rationale for adopting the networked learning paradigm. Design/methodology/approach: A review of the literature highlights the economic and pedagogical need for adopting a networked learning approach. Two examples are described to instantiate the language for learning networks: a small community of farmers in India and large Twitter community of Australian farmers. Findings: This paper reviews evidence that successful networked learning interventions are already occurring within agricultural extension. It provides a framework for describing these interventions and for helping future designers of learning networks in agricultural extension. Practical implication: Facilitation of learning networks can serve to achieve efficient agricultural extension that connects farmers across distances for constructivist learning. To realize these benefits, designers of learning networks need to consider set design, social design and epistemic design. Theoretical implication: This paper contributes a theoretical framework for designing, implementing and analysing learning networks in agriculture. It does this by integrating existing ideas from networked learning and applying them to the agricultural context through examples. Originality/value: This paper contributes an understanding of the value of networked learning for extension in terms of economic and pedagogical benefits. It provides a language for talking about learning networks that is useful for future researchers and for practitioners.
10. RT#FF@DM wot u talkin bout? Social media in agriculture
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- McKillop, Bob (author) and Australian Institute of Agricultural Science and Technology, Curtin, ACT.
- Format:
- Article
- Publication Date:
- 2011-06-23
- Published:
- Australia
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 182 Document Number: C36920
- Notes:
- Posted at http://www.aiast.com.au/index.php?menu=about_us&action=state_committee_news, 3 pages., Report of a seminar that included principles and case examples.