Examines opinions concerning goals and outcomes in regards to the Jamaican Ministry of Tourism's Ten-Year Master Plan to enhance tourism and increase shared governance. In addition to secondary sources of information, researchers use primary data obtained through an email survey sent to 540 Jamaican managers and executives.
African American Research Center, Library, University of Illinois at Urbana-Champaign
Notes:
252 p, Contents: Binding mobilities of consumption -- Iconic islands : nature, landscape, and the tropical tourist gaze -- Tasting the tropics : from sweet tooth to banana wars -- Orienting the Caribbean : when East is West -- Eating others : of cannibals, vampires, and zombies -- Creolization in global culture
"Recent examination of the content of Third World tourism marketing still lacks discussion concerning context. In this paper, an analysis of brochures representing different Third World countries reveals distinct patterns of marketing images occurring across these destinations. Postcolonial theory is used as a critical, contextual perspective to interpret these patterns. Three Third World tourism ‘Un’ myths are discussed: the myth of the unchanged, the myth of the unrestrained, and the myth of the uncivilized. It is shown that the representations surrounding these myths replicate colonial forms of discourse, emphasizing certain binaries between the First and Third Worlds and maintaining broader geopolitical power structures." (authors)
