"Recent examination of the content of Third World tourism marketing still lacks discussion concerning context. In this paper, an analysis of brochures representing different Third World countries reveals distinct patterns of marketing images occurring across these destinations. Postcolonial theory is used as a critical, contextual perspective to interpret these patterns. Three Third World tourism ‘Un’ myths are discussed: the myth of the unchanged, the myth of the unrestrained, and the myth of the uncivilized. It is shown that the representations surrounding these myths replicate colonial forms of discourse, emphasizing certain binaries between the First and Third Worlds and maintaining broader geopolitical power structures." (authors)
This paper uses postcolonial theory to analyze Jamaica Kincaid's quasi-autobiographical book, A Small Place. Kincaid's critique of tourism in Antigua reverses traditional travel writing trends in which First World perceptions of the Third World dominate. She discursively dismantles the imaginative geographies of empire that cement binary oppositions, such as tourist/native and black/white. She collapses these binaries to illustrate the intricate ways in which the global neocolonial ethos created by economic dependencies manifest. Arguing that tourism is implicated in this hegemonic process, she utilizes the metaphor of a guided tour to redirect the imperial gaze. Kincaid argues that legacies of colonial oppression can change once tourist and host value the same things in the shared space of the contact zone.
Ideologies of masculinity and femininity in host and guest populations, social divisions of labor and power, sex as a tourist attraction, and other issues; international perspective
Describes tourism on the island of Ambergris Caye, based on site investigations, questionnaires, and interviews, and focuses on relationships between tourist consumption and the sociocultural, economic and physical fabric of the destination
