Examines opinions concerning goals and outcomes in regards to the Jamaican Ministry of Tourism's Ten-Year Master Plan to enhance tourism and increase shared governance. In addition to secondary sources of information, researchers use primary data obtained through an email survey sent to 540 Jamaican managers and executives.
"Recent examination of the content of Third World tourism marketing still lacks discussion concerning context. In this paper, an analysis of brochures representing different Third World countries reveals distinct patterns of marketing images occurring across these destinations. Postcolonial theory is used as a critical, contextual perspective to interpret these patterns. Three Third World tourism ‘Un’ myths are discussed: the myth of the unchanged, the myth of the unrestrained, and the myth of the uncivilized. It is shown that the representations surrounding these myths replicate colonial forms of discourse, emphasizing certain binaries between the First and Third Worlds and maintaining broader geopolitical power structures." (authors)
"Employment opportunities arise as actors, directors, production crews, electricians, drivers and props people, among many other persons, are needed. Add up those and the many other jobs on set, and you'll see how many persons are needed. Think about how many stories we have to tell in Jamaica. It would create employment for a lot of young people. It also provides international exposure for local actors and exposes Jamaican culture and heritage - that means more tourism exposure," said [Joan Edwards].
Connecting media workers and the hospitality industry of the Caribbean with communications professionals in the African-American community is expected to generate powerful synergies, as two productive, professional cultures enrich journalism and public relations in both geographic areas while simultaneously increasing African-American travel to the Caribbean region.
In an era of increasing worldwide violence against tourists, safety, security, and risk abatement are becoming principal components in travelers' decision-making processes. This work examines the issue of perceived risk and safety and what impact these perceptions have on shopping behavior. The research takes place in Jamaica, a country with a reputation for aggressive vendors. Findings indicate that those visitors who traveled with others spent more time shopping and purchased more. Additionally, it was found that first time visitors express higher levels of discomfort with their surroundings than did repeat visitors, thus inhibiting purchase behavior. Finally, it was found that levels of perceived risk and security did have an impact on a traveler's intention to return to Jamaica.
Ideologies of masculinity and femininity in host and guest populations, social divisions of labor and power, sex as a tourist attraction, and other issues; international perspective
African American Research Center, Library, University of Illinois at Urbana-Champaign
Notes:
239 p, In the course of the nineteenth century, Jamaica transformed itself from a pestilence-ridden "white man's graveyard" to a sun-drenched tourist paradise. Deftly combining economics with political and cultural history, Frank Fonda Taylor examines this puzzling about-face and explores the growth of the tourist industry into the 1990s; Includes bibliographical references (p. 223-231) and index.
