21 pages, Women empowerment and gender equality have been found to be statistically significant and positive predictors of global agricultural development. Therefore, reducing gender disparities can encourage economic progress and growth in developing nations. As such, determining effective ways to stimulate social progress and women’s empowerment has emerged as a critical need. One strategy used to raise the public’s consciousness about gendered issues in Thailand has been through mass media. In response, this study aimed to (1) determine to what extent Thailand’s newspaper coverage focused on topics related to women and the agricultural industry; and (2) describe how women in agriculture have been portrayed in newspaper coverage since the introduction of Thailand 4.0’s policy in 2016. Using a qualitative content analysis of Thailand’s newspaper coverage of women in the agricultural sector, four themes emerged: (1) economic policy implications for Thailand’s agricultural system; (2) human rights; (3) women entrepreneurship and leadership; and (4) agricultural development. Therefore, this study concluded that newspaper coverage of women in agriculture was diverse and conflicting – a finding not previously reported. The findings also revealed that women in agriculture have been underrepresented in newspaper publications historically. Moving forward, we provided critical implications for how future research, theory, and practice can depict women in agriculture more positively in the newspaper media.
14pgs, The World Health Organization (WHO) has used communication methods to promote the international ban of the agricultural pesticides paraquat, glyphosate and chlorpyrifos. This ban has led to misunderstanding among farmers who still use these chemicals, which may be available under different brand names. Communication with the non-scientific community is uncertain leading to miscommunication, especially where scientific language is used. Governments have banned the use of these agricultural chemicals. The scientific arguments are not necessarily understood by famers so they may ignore the prohibition and continue using them or other similar chemicals. This study uses story-telling and qualitative research methods where a questionnaire is combined with the content analytical technique. The quantitative research method was used to collect data in the field where 351 participants took part. Participatory action research is a method where community farmers engaged in self-reflection on the impact of chemicals on their fields, their health and the health of others. Their understanding of the non-chemical usage model and good agricultural practice farmers in the vicinity, especially as they were personally involved in the creation of the media from script preparation, to acting, filming, and evaluating the final docu-dramas. The findings of the docu–drama programmes of 5 GAP farmers are presented to identify the perception of how to avoid using chemicals and their solutions for tangerine farmers through a manual that is the media output from the project and the resulting findings suggesting that the factors related to the effectiveness of scientific communication are divided into pull factors and push factors.
23 pages, Young farmers play a significant role in sustaining food security and the communities’ and rural areas’ viability. However, as with many countries, Thailand is facing a decline in the number of young farmers who, if not productive and satisfied with their farm business, are likely to exit farming to take advantage of their increased educational level and off-farm job opportunities. Data were collected by interviewing young farmers in the Prachin Buri province, Thailand, with the aim of assessing their reason for farming in the long-term and the type of farming. Farming decisions can be categorised into three types: full-time profit-oriented farming with a focus on rice production (~53%), full-time multifunctional farming in innovative mixed or organic production systems (~23%), and part-time farming where young farmers work off-farm and farm outside regular working hours (~24%). Using path analysis, we investigated which physical and psychological factors affect young farmers’ decisions to pursue these three farming types. The results show that non-monetary farming’s benefits are as important as monetary benefits. Education, farming and regular off-farm work experience, farm production, market and pest problems, and government support directly affect the farming types. These effects were also mediated by attitudes towards farming and net farming income. Young farmers choosing to pursue multifunctional farming have higher incomes, more often apply sophisticated technologies, and farm more sustainably than those choosing the other types of farming. This indicates that a shift from conventional rice production to more diversified production systems using innovative technologies is needed to sustain farming success and retain young people in the farming sector.
22 pages, Raising agricultural productivity in developing countries is often said to reduce poverty more than comparable growth arising from other sectors. This claim has frequently been based on casual theorising, rather than empirical evidence. Productivity growth generates additional income and must benefit someone, though not necessarily the poor. It is conceivable that most, or even all of the benefits might go to others. Using region-level data from Thailand, we study the relationship between agricultural productivity growth and rural poverty incidence. The dependent variable for our regression analysis is the annual rate of change in rural poverty incidence at the regional level between the years for which poverty data are available. Agricultural productivity is measured as the annual rate of change in regional total agricultural productivity, covering the same time intervals as the poverty observations, but lagged one calendar year. Other control variables include regional non-agricultural incomes and the real price of food. The estimated coefficient on the change in agricultural productivity is negative and highly significant, implying that agricultural productivity growth does reduce rural poverty, holding other variables constant, though not more so than non-agricultural sources of income growth. The poverty-reducing contribution of recent agricultural productivity growth has been small. The poverty-reducing effects of long-term drivers of agricultural productivity growth are also analysed, using simulations based on the estimated model.
11 pages., via online journal., Fish farmers need to take into account many factors, including climate-related risks, when making decisions to invest in stocking ponds or cages in rivers. Officials, experts, and other fish farmers try to influence these decisions by communicating information about risks verbally or using text messages. Recurrent mass mortality events associated with droughts and floods suggest some communication efforts have been ineffective. Theories of risk communication make different predictions about what elements make messages influential. The purpose of this study was to improve understanding of the potential influence of inserting tactical messages into a communication text on the decision behavior of fish farmers with respect to climate-related risks. Experiments were carried out on hand-held tablets with 1050 fish farmers as subjects. Fish farmers were asked to imagine they faced a risk of drought, water shortage, flood, or increasing risks of drought in a drying climate. They were also given a plausible response measure that would require some investment, and then asked to indicate how likely they would adopt that measure. Farmers’ intentions to take risk reduction actions in long-term adaptation increased when the message they received re-affirmed that they were susceptible to the threat, an impact was likely or that the response to the risk was an effective measure. For shorter-term risk reduction measures, the effect of re-affirming response efficacy was to suppress intentions to act. This study found no evidence that appeals to fear, guilt, or anxiety emotions work; references to social norms, behavioral control, and benefit versus cost arguments also failed to increase intentions to act. The findings of this study supported some propositions of common risk communication theories but not others. The methods and findings are useful for improving the design of communications aimed at informing farmers about climate-related risks.
8 pages., Via online journal., Agricultural communication to mitigate climate change enables information dissemination of both scientific knowledge (SCK) and indigenous knowledge (IDK) for practical farming. This research analyzed knowledge utilization and conducted community-based participatory communication to propose a practical agricultural communication framework for climate mitigation. Based on a qualitative method of data collection in Phichit province, the key findings showed that SCK and IDK can be mutually utilized to enhance the good relationship among the people and for the people with nature. The participatory communication processes consisted of planning, interventions, and monitoring and empowerment. The successful farmers employing the farming practices of not burning rice straw, rice straw composting, and alternative wetting and drying technique were the main senders. The messages were related to their farming practices focusing on a practical and understandable message and graphic explanations. Vinyl was selected as a communication material for signage in the most noticeable areas in their communities. This research highlights that participatory communication with group dynamics and communication promotion mechanisms at both local and national levels should be enhanced.
Arunrat, Noppol (author), Wang, Can (author), Pumijumnong, Nathsuda (author), Sereenonchai, Sukanya (author), Cai, Wenjia (author), and State Key Joint Laboratory of Environment Simulation and Pollution Control (SKLESPC), School of Environment, Tsinghua University, Beijing, China
Faculty of Environment and Resource Studies, Mahidol University, Nakhon Pathom, Thailand
Ministry of Education Key Laboratory for Earth System Modeling, Department of Earth System Science, Tsinghua University, Beijing, China
Institute of Communication Studies (ICS), Communication University of China, Dingfuzhuang East Street, Chaoyang District, Beijing, China
Format:
Journal article
Publication Date:
2017-02-01
Published:
Thailand: Elsevier Ltd.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D08153
