Texas Agricultural Experiment Station Paper No. TA-25007; AGRICOLA IND 90017245, Agricultural lenders have a stake in and are in a position to influence their borrowers' management decisions. Risk management practice adoption is an area in which lenders might want to exercise this influence. This study employs logistic statistical models to estimate lenders' influence on crop producers decisions regarding use of three alternative risk management practices: federal multiple-peril crop insurance, crop hail and fire insurance, and forward contracting. Results suggest lenders can exert significant influence on these decisions but that poor communication between lenders and borrowers likely reduces this influence.
James F. Evans Collection, The Ajzen-Fishbein (1980) model to predict intent to perform behavior was used to assess the intent to consume beef among a stratified random sample of 400 Texas women. It was found that attitudes toward consuming beef do not predict directly intent to consume beef, but the subjective norm does. Specifically, the respondent's husband and friends strongly affect her intention to consume less beef. Thus, knowing the subjective norm permits prediction of her intentions because such intentions are not under attitudinal control. These findings call for an intensification of research efforts on food consumption on social influences such as referent others. (original)
