Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: C23031
Notes:
Presented at the 2005 Congress of the International Federation of Agricultural Journalists,Thun, Switzerland, August 31-September 4, 2005. 3 pages., Author notes that coverage of agriculture is changing in the daily and weekly newspapers of Switzerland. Suggests that farmers are going to have to learn to show more solidarity with urban populations, especially as they demand that other people show solidarity with them.
Content analysis of newspaper and television coverage provides an overview, for the first time, of the frequency, depth and range of coverage of agricultural issues in the Swiss media in 2004. Authors observe that "it may be concluded that media coverage of farming issues is somewhat superficial."
