Bonfadelli, Heinz (author), Meier, Werner (author), Leonarz, Martina (author), and International Association for Media and Communication Research, London, UK.
Format:
Abstract
Publication Date:
2010-07-18
Published:
Switzerland
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 179 Document Number: C36288
Notes:
Retrieved 03/22/2011, Via online. Pages 15-16 in Book of Abstracts: Environment, Science and Risk Communication Section of the IAMCR Conference, Braga, Portugal, July 18-22, 2010.
Content analysis of newspaper and television coverage provides an overview, for the first time, of the frequency, depth and range of coverage of agricultural issues in the Swiss media in 2004. Authors observe that "it may be concluded that media coverage of farming issues is somewhat superficial."