Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: C00766
Notes:
AgComm Teaching, In Development Communications in the Third World: Proceedings of a Midwest Regional Symposium at the University of Illinois at Urbana-Champaign, April 15, 1983 (pp. 54-57). Urbana, Illinois: College of Agriculture, University of Illinois at Urbana-Champaign (International Agriculture Publications General Series No. 2).
15 pages, via online journal article, Okja is a fictional Netflix original film that was released in 2017. Okja features a “super pig” that is owned by the large, agricultural company Mirando Corporation. Okja is raised by a young girl, Mija, and her grandfather in the South Korean mountains. The film climaxes when Mija and the Animal Liberation Front (ALF) narrowly save Okja and a smuggled piglet from the slaughter process. The purpose of this study was to understand how college students responded to the film. The viewers of this film included students who were majoring in a field within the agricultural college (COA) at Texas Tech University as well as students who were majoring in a field outside of agriculture (NCOA). Emergent themes from this focus group study identified the film as overdramatized and that the film misrepresented food production. Previous knowledge and experiences impacted how viewers perceived the film with COA students indicating that Okja was portrayed more like a pet than as a food animal. Both COA and NCOA students indicated that their food purchasing decisions would not be affected by viewing the film. Findings suggested that entertainment films may not be an effective method for changing public opinion of agriculture and food production. Transparency in agriculture through real-life and real-time activities in a documentary style may serve a greater role in improving public opinion of food and agricultural production practices and industries.Findings from this study serve as an indicator of the role entertainment films play in swaying public opinion of food and agriculture.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D00011
Notes:
Pages 67-85 in Leon Ginsberg (ed.), Social work in rural communities. Fifth edition. Council on Social Work Education, Alexandria, Virginia. 422 pages.
15 pages., Via online journal., Noting the government’s role in diffusing information across various sectors of society, this study analyzes the Twitter activity of the Ministry for Food, Agriculture, Forestry and Fisheries (MFAFF), one of Korea’s government organizations. From a broad perspective, this study provides a better understanding of innovation activity mediated by social media—particularly the government’s Twitter activity, a topic that has not been addressed by previous webometric research on Triple Helix relationships—by employing social network analysis and content analysis. The results indicate some limitations of the MFAFF’s activity on Twitter as a mutual communication channel, although Twitter has the potential to facilitate risk management. Further, based on the MFAFF’s confined use of its Twitter account, the results suggest that its Twitter account can be an effective information distribution channel, indicating Twitter’s value as a communication tool for innovation activity through social media. This study provides an empirical analysis of the government’s Twitter activity and contributes to the literature by providing an in-depth understanding of the Triple Helix relationship on the Web.
Park, Sin-Ae (author), Cho, Moon-Kyoung (author), Yoo, Mung Hwa (author), Kim, Soo-Yun (author), Im, Eun-Ae (author), Song, Jong-Eun (author), Lee, Jin-Cheol (author), Jun, In Gun (author), and Konkuk University
Heavenly Brain Reactivation Institute
Horticultural Therapy Rehabilitation and Education Center
Agricultural Technology Service Center of Incheon
Format:
Journal article
Publication Date:
2016-12
Published:
South Korea: American Society for Horticultural Science
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 16 Document Number: D10450
8 pages., Via online journal., The objectives of this study were to examine the effects of a horticultural activity program on the emotional intelligence, prosocial behavior, and scientific investigation abilities and attitudes of kindergarteners. A total of 336 children aged 5 to 7 years in public and private kindergartens and day care centers in Incheon, South Korea, participated in a 24-session horticultural activity program. This program included indoor and outdoor activities such as planting seeds, transplanting plants, making and applying eco-friendly fertilizer, watering, harvesting, using plants to make crafts, and cooking with produce. It was designed to improve the emotional intelligence, prosocial behavior, and scientific investigation abilities and attitudes of kindergarteners. Each session lasted an average of 50 minutes and was held once per week. The results of the study showed that the 24-session horticultural activity program improved the emotional intelligence, prosocial behavior, and scientific investigation abilities and attitudes of the children (P < 0.05). Satisfaction with the program was very high among both the children and their teachers and parents. Future studies should consider exploring the effects of horticultural activity programs on children in different age groups.
