19 pages, Agricultural extension service delivery remains pivotal in disseminating contemporary and innovative agricultural information, and the training and capacity building of farmers; all of which are critical to increased farmer productivity. There are several agricultural extension methods used by extension field officers to engage their target farmers; some of the contact methods used, like the individual and group methods amongst others, necessitates close interactions between both parties. As such, physical contact between persons cannot be avoided. In the current spate of COVID-19 threats to global health, there is a possible risk of human-to-human transmission of the disease. Some temporary measures like social distancing and the ban of gatherings are currently utilised by many countries to mitigate the rapid spread of the virus. The findings of several research reports showed that these restrictions negatively impacted agricultural extension service deliveries. This paper, therefore, reviewed alternative media delivery mechanisms as a probable palliative measure in sustaining the continuous delivery of agricultural information to farmers. The paper recommends intensifying the use of the electronic extension (E-extension) system. The mobile and computer/web-based platforms should be significantly harnessed (where applicable), while concurrently promoting the intense use of print media, radio, television, agricultural documentaries and instructional videos.
18 pages., This article reports on findings of a study that was conducted to establish the information needs of women subsistence or smallholder farmers and the various information sources they consulted to resolve their information needs. The study was qualitative,and a grounded theory design was used. Focus group interviews and observation were used to collect data from 14 women crop farmers and three women livestock keepers.The farmer-to-farmer extension (FFE) model was adopted to understand theinformation-seeking behaviours of women farmers and how they can be improved, if need be. The findings revealed that while the women crop farmers needed help with seeds, soil treatment and the protection of crops from pests and stray animals,they needed more information on drought preparedness and management, and,on how to transform from subsistence to commercial farming. Women livestock keepers needed information on livestock feeds, the treatment of various ailments, and disaster preparedness and management. In addition, they needed the reintegration of the extension officer.It also transpired that local libraries were not responding to the information needs of farmers.The main source of information was oral communication. The use of radio, television, cell phones and extension officers was limited.This study echoes other studies which propose it is important that libraries, non-government organisations (NGOs) and extension officers respond to the information needs of smallholder farmers, especially women.
11 pages., This paper was initiated in order to find the usage and relevance of theInformation and Communication Technologies(ICT) by the smallholder farmers of the Umzimvubu Local Municipality of the Eastern Cape Province in South Africa. A survey questionnaire was then developed to collect the relevant data from randomly selected six villages of Umzimvubu Local Municipality targeting 138 respondents. The questionnaires structure employed both closed and open-ended questions that were administered using a face to face interview, conducted on the sample population in each village. There seems to be a correlation between ICT usage and the economies of scale in agricultural development, where smallholder farmers tend to use less of highly modernized ICT, while commercial large scale farmers use more of the modernized ICT. This disparity amongst farmers is exacerbated in many areas by the differing support systems employed by the public extension services.
"...public relations practitioners are not clear about their potential contribution to organizational value and success, and may be prone to be exploited by the 'real' spin doctors - managers with little or no ethical conscience."
7 pages., A survey was conducted to identify management information sources and communication channels used by commercially oriented smallholder beef cattle producers (n = 62) in Limpopo province, South Africa. A total of 62 commercially oriented smallholder farmers under the Limpopo Industrial Development Corporation-Nguni cattle project were interviewed using a structured questionnaire to collect data. Descriptive statistics were used to analyse data on farmers’ demographic and farm characteristics, sources of information and communication channels used. A multinomial logistic regression model was used to evaluate factors that influenced farmers’ choices of information sources and communications channels used. Findings show that government extension (53% of the respondents) and other farmers (30%) were the major sources of management information for the farmers. Based on the logistic regression results, the decision to choose government extension as the main source of information was mainly influenced by respondents’ gender (p = 0.001) and access to training (p = 0.023). Communication was mainly through farm-to-farm visits (56%) and the use of mobile phones (30%). Based on the current findings, the infusion of modern information communication technologies such as mobile phone-based innovations with the existing government extension service could further strengthen the capacity of farmers to share information among themselves as well as providing feedback to extension agents. Furthermore, it is essential to take cognizance of farmers’ socio-economic factors when identifying and characterizing their management information sources and communication strategies.
