20 pages; Article 3, via online journal, Student-run publications, including newsrooms and similar agency-style work achieve the curricular goal of experiential learning (Roberts, 2006) for university agricultural communication students. Gaining a journalistic skillset in the classroom is richly supplemented with experiencing real-world and authentic agency immersion to reveal to students the genuine characteristics of a workplace. The purpose of this study was to use Q methodology to evaluate a real-world, out-of-class-but-supervised newsroom producing publications for the State FFA Convention. Fifteen undergraduate students who were immersed in this three-day program in which students publish original work to disseminate information to FFA participants and the public participated in the study at the end of the newsroom experience. With a concourse sampled along four dimensions of growth and development (Author, 2014), a Q set of 36 statements was sorted. In addition to the Q sorts, comments gathered from the students at the last session assisted in the interpretation of data. Post-sort interviews were conducted with exemplar sorters. Data were analyzed using principal components and varimax rotation and interpreted to show three ways the newsroom was experienced by the university students. The Supervisors honed managerial skills while working as colleagues with faculty supervisors. The Contented Staff valued the education gained from the experience and recognized the practical application of the communications-based skill-set. The Stressed Staff had insecurities and physical discomfort during the work and living in the city. Implications for program development, classroom instruction, and field experience assessment will be discussed.
30 pages, While Georgia is one of the top producers of cotton and peanuts in the Unites States, much attention has been centered on ensuring sustainability in the production of these crops. The need to understand what drives farmers’ decision to utilize voluntary best management practices is critical for the improvement of strategies focused on increasing farmers’ adoption of these practices. Empirical evidence that identifies influential factors in farmers’ decision to adopt best management practices have yet to produce consistent predictors of adoption behavior. This has led to increased calls for unique approaches examining how farmers’ views and motivations impact their adoption decisions regarding these practices. This study builds on previous research using Q methodology to provide an in-depth investigation of the differences in farmers’ views on best management practices for cotton and peanut production in southwest Georgia. A purposive sample of 21 participants completed the Q sorting exercise and semi-structured interviews. Analysis of the data revealed three primary viewpoints that were identified and labeled as the: (1) land preservers, (2) ambitious self-starters, and (3) principled go-getters. These perspectives show the differences in motivations for adoption behavior and denote the range of influential factors on farm management decisions. The findings of this study reveal key viewpoints held by Georgia cotton and peanut farmers toward best management practices, which can inform the development of strategically tailored educational resources and opportunities. These targeted educational approaches must account for the specific needs and preferences of farmers found in this study to potentially increase adoption.
27 pages, Research in agricultural communications is not guided by a national research agenda. Therefore, the substantial body of research produced from scholars working in the discipline represents scattered efforts. We conducted a content analysis of journal articles published in the Journal of Applied Communications between 2000 and 2019 to identify the research themes that establish the discipline’s scholarly base. Through an examination of n = 259 journal articles, we identified N = 27 research themes, the most prevalent of which included agriculture and media relations/practices (f = 30; % = 11.58), public perceptions/understanding of agriculture and natural resources (f = 25; % = 9.65), and agricultural communications academic programs and curricula (f = 21; % = 8.11). Then, we used Q methodology to identify viewpoints of agricultural communications scholars (e.g., faculty, graduate students; n = 45) as they relate to perceptions about the importance of research. We identified four dominant viewpoints of scholars in agricultural communications: Message Framing Influencers, Extension-Focused Scholars and Practitioners, Discipline-Conscious Researchers, and Tech-Savvy Scholars. Together, these viewpoints explained 59.43% of the study variance. Although participants who represented each of these groups had unique perspectives, participants generally agreed that public perceptions/understanding of agriculture and natural resources and crisis communications in agricultural communications were important research themes. Likewise, they generally agreed that the role of agricultural communications professional organizations, agricultural communications efforts during historical events, and agritourism were not important research themes.
30 pages, via online journal, Environmental journalists, as gatekeepers, often become arbiters of risk and benefit information. This study explores how their routine news value judgments may influence reporting on marine aquaculture, a growing domestic industry with complex social and ecological impacts. We interviewed New England newspaper journalists using Q methodology, a qualitative dominant mixed-method approach to study shared subjectivity in small samples. Results revealed four distinct reporting perspectives—“state structuralist,” “neighborhood preservationist,” “industrial futurist,” and “local proceduralist”—stemming from the news value and objectivity routines journalists used in news selection. Findings suggest implications for public understanding of, and positionality toward, natural resource use and development.
Available online at www.centmapress.org, Bio-economy describes an economy based on renewable instead of fossil resources. Findings identified three perspectives: "sufficiency and close affinity to nature," technological progress" and "Not at any price."
