This editorial is maintained in the office of the Agricultural Communications Program, University of Illinois > "International" section > "Philippines CARD Group" file folder., Discusses why multi-media campaigns for corn, vegetables, and fish have not enjoyed success matching that of the widely-cited media campaign which the Philippine Ministry of
Agriculture staged for rice (Masagna 99). Calls for research.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 196 Document Number: D08038
Notes:
John L. Woods Collection, Description of the project communication strategy approach and how such strategies are prepared. Cites examples of successes. Presented at a senior manager conference of Chemonics International, Inc., Washington, D. C. 8 pages.