INTERPAKS; see also C07214, Aims to show that it can be of great advantage to the design of a rural development project if the cognitive strategies which lie behind farmers' decisions to adopt new technology are understood. This is done by using a case study of an agronomic recommendation of the Plan Puebla in Mexico which did not diffuse. Of the 1973-4 recommendations, the one to increase the number and change the timing of fertilizer applications was the non-adopted recommendation. The theory of choice used in this study assumes that people choosing between two alternatives do not make complex calculation of the overall worth or utility of each alternative. Instead people tend to use procedures which simplify their decision making calculations.
Communication for Development Extension, Education and Communication Service;Research, Extension and Training Division, Sustainable Development Department
Format:
Monograph
Publication Date:
1996
Published:
Mexico: Food and Agriculture Organization of the United Nations
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 133 Document Number: C20256
Notes:
Burton Swanson Collection, Development Communication Case Study, 15
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 167 Document Number: C27985
Notes:
Presented at the 24th annual conference of the Association for International Agricultural and Extension Education at EARTH University, Costa Rica, March 9-15, 2008. 12 pages.
Culte, Cara L. (author), Schefske, Scott D. (author), Randolph, Elizabeth M. (author), Hooker, Neal H. (author), Nucci, Mary L. (author), Hallman, William K. (author), and Food Policy Institute, New Jersey Agricultural Experiment Station, Rutgers University, New Brunswick, New Jersey.
Format:
Report
Publication Date:
2009-01-29
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 189 Document Number: D01542
Notes:
Publication Number RR-1208-017. Via online. 17 pages.
