Abbott, Barbara B. (author), Berkland, Melva L. (author), and Extension Communication Systems, Iowa State University, Ames, IA
Format:
Conference paper
Publication Date:
1994
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07837
Notes:
James F. Evans Collection, Mimeographed, 1994. 6 p. Paper presented at the International Agricultural Communicators in Education Conference, Moscow, ID/Pullman, WA, July 16-20, 1994.
Abbott, Eric A. (author / Department of Journalism and Mass Communication, Iowa State University) and Department of Journalism and Mass Communication, Iowa State University
Format:
Conference paper
Publication Date:
1989
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 76 Document Number: C04060
Notes:
James F. Evans Collection, Mimeographed, 1989. 14 p. paper presented at the NCR90 Communication Research Meeting; 1989 October 25; Ohio State University, Columbus, OH
Association for International Agricultural and Extension Education
Format:
conference papers
Publication Date:
1997-03-04
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 133 Document Number: C20290
Notes:
Burton Swanson Collection, Section G; from "1997 conference papers : Association for International Agricultural and Extension Education", 13th Annual Conference, 3, 4, 5 April 1997, Arlington, Virginia
Baker, James L. (author), Miller, Gerry (author), Vaughan, Marilyn (author), and Integrated Farm Management Demonstration Program, Iowa State University; Integrated Farm Management Demonstration Program, Iowa State University
Format:
Journal article
Publication Date:
1991
Published:
Ames, IA : Iowa State University, Cooperative Extension Service
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 93 Document Number: C06928
AGRICOLA IND 90037907, The rural crisis of the 1980s exacerbated the chronic problem of maintaining basic public and private services in rural communities. Although the adoption of innovative service-delivery systems to address these concerns has occurred in rural communities, the extent of such adoption has been limited. Not enough knowledge is currently available on the adoption of innovations by communities to help community development practitioners develop effective diffusion self- images are less likely to be innovative than are more-confident and less-content communities. Results support the hypothesis that fatalistic communities are less innovative. Contrary to the hypothesis, however, rural communities with greater contentment are also more innovative. The findings indicate that community development practitioners need to consider a community's image before introducing new ideas and practices to a community for consideration and adoption.
Brown, M. M. (author / Cooperative Extension Administration, Iowa State University, Ames, Iowa)
Format:
Report
Publication Date:
1994
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07914
Notes:
Abstracted from a Ph.D. thesis; search through volume, In: Jacquelyn Deeds and Demetria Ford, eds. Summary of Research in Extension (1992-1993). Mississippi State, MS: Department of Agricultural Education and Experimental Statistics, Mississippi State University, July 1994. p. 19
Brunt, Ardith (author), Schafer, Elisabeth (author), and Department of Food Science and Human Nutrition, Iowa State University
Format:
Conference paper
Publication Date:
1994
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07899
Notes:
James F. Evans Collection, Ham, Mimeographed, 1994. 1 p. Presented at the Society for Nutrition Education, Portland, OR, July 16-20, 1994., Most nutrition information is written above the 10th grade level. Because the reading level of at least 50% of the U.S. population is at the 6th grade level and below, a brochure was developed to help these individuals understand and use the Nutrition Facts food label. This single topic brochure was designed for distribution anywhere general nutritional materials are available, especially the grocery store. The tri-fold pamphlet introduces the Nutrition Facts label to individuals with reading skills at the 6th grade level with emphasis on the relationship between serving size and fat. This brochure received formative evaluation from a pilot test group of low literacy clients. The brochure was then redesigned following their suggestions. The final brochure is tri-fold, with color photographs and 6.1 FOG reading level. Summative evaluation of client skill development is in progress. A second brochure is now under development to help clients understand the % daily value on food labels.
Bultena, Gordon L. (author), Lasley, Paul (author), and Lasley: Associate Professor, Department of Sociology and Anthropology, Iowa State University, Ames, IA.; Bultena: Professor, Sociology, Department of Sociology and Anthropology, Iowa State University, Ames, IA.
Format:
Journal article
Publication Date:
1986
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 83 Document Number: C05108
Campbell, S. Michael (author), Gamon, Julia (author), Roe, Roger (author), and Department of Agricultural Education and Studies, Iowa State University, Ames, IA
Format:
Journal article
Publication Date:
1994
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C08021
James F. Evans Collection, All of the 100 county Extension offices in Iowa have a set of six water quality videotapes available for use by clientele. The state water quality Extension specialist designed the high quality tapes, each 20 minutes long, to be viewed at home by clients who had water questions. The question was: "Should video by used again as an educational delivery method?" Responses to a telephone survey of county office assistants indicated a wide variation in the use of video tapes, although over 75% liked the idea of information via tapes. The counties needed assistance with publicity and displays, something that area media specialists might provide. (original)
Dean, Gerald W. (author), Heady, Earl O. (author), Hildreth, R.J. (author), and Department of Economics and Sociology, Iowa State College; Department of Economics and Sociology, Iowa State College; Department of Economics and Sociology, Iowa State College
Format:
Report
Publication Date:
1957
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 38 Document Number: B04273
Notes:
Includes Table of Contents, Summary and Objectives, Ames, IA : Agricultural Experiment Station, Iowa State College, 1957. p. 991-1010 (Research Bulletin 447)
Dillon, John L. (author), Heady, Earl O. (author), and Department of Economics and Sociology, Agricultural and Home Economics Experiment Station, Iowa State University; Department of Economics and Sociology, Agricultural and Home Economics Experiment Station, Iowa State University
Format:
Report
Publication Date:
1960
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 44 Document Number: B05350
Notes:
James F. Evans Collection, Ames, Iowa : Department of Economics and Sociology, Agricultural and Home Economics Experiment Station, Iowa State University of Science and Technology, 1960. 23 p. (Research Bulletin no. 485)
15 pages, Farmers are invited to tell stories about their farms, especially about their farm’s origin and history. However, some farm stories go untold, are uninvited, or become obscured, including stories of farm closures. With this case study, we invite journalists and academics to provide further opportunities for farmers to tell their own closure stories. Written by the farmer and her CSA member and friend, who researches farmer communication, this case study calls on farmers to tell their farm-closure stories in the complicated and robust ways such stories deserve. We draw on academic and public scholarship about farm closures and farmers’ disclosures to feature how one farmer decided to end her farm and farming career. We chronicle her decision-making process and her strategies to communicate the closure of her farm, as well as analyze themes from how audiences reacted to her news. We also offer a range of reasons for inviting such telling of complex closure stories.
Edelman, Mark A. (author), Olsen, Douglas R. (author), Schmiesing, Brian H. (author), and Associate Professor, Department of Economics, Iowa State University
Format:
Journal article
Publication Date:
1990-03
Published:
USA: New York : John Wiley & Sons
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 89 Document Number: C06209
14 pages., CONTEXT
The U.S. has the world's largest organic food market. However, low domestic production and a low adoption rate of organic grain farming limit the overall development of this sector. Multiple organic stakeholders have called for a better understanding of cognitive and motivational aspects of farmers' decision-making processes to help policymakers, agricultural scientists, and extension practitioners to work more effectively with farmers to explore and adopt organic grain production.
OBJECTIVE
This paper assesses farmers' adoption motivations, long-term goals, and perceived benefits to examine the congruence between initial motivations, long-term goals, and current perceived benefits.
METHODS
We employed a sequential mixed-method approach that first interviewed organic farmers in Iowa, U.S. Then developed and administered a statewide survey for the organic farmers. Survey data were analyzed with confirmatory factor analysis, paired-samples t-tests, and heteroskedasticity-robust regression models.
RESULTS AND CONCLUSIONS
We identified five highly-rated motivations for farmers to adopt organic grain: 1) profitability, 2) personal safety, 3) natural resources stewardship, 4) consumers and public health, and 5) honor and tradition. We found organic farmers' long-term goals are strongly orientated to both productivism and stewardship but less strongly oriented to civic-mindedness. This research assessed five areas of benefits associated with organic grain farming: 1) economic benefit, 2) addressed health concerns, 3) environmental natural resources, 4) values and beliefs validation, and 5) social benefit. This study found the benefits farmers experienced by adopting organic grain farming aligned with most of their original adoption motivations and long-term goals, except for serving the motivation of consumer and public health concerns.
Harrold, Naomi Kay (author / Department of Agricultural Education and Studies, Iowa State University, Ames, IA 50011)
Format:
Report
Publication Date:
1994
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07925
Notes:
abstracted from M.S. thesis, 1993; search through volume, In: Jacquelyn Deeds and Demetria Ford, eds. Summary of Research in Extension (1992-1993). Mississippi State, MS: Department of Agricultural Education and Experimental Statistics, Mississippi State University, July 1994. p. 46
Inwood, Shoshanah (author), Becot, Florence (author), Bjornestad, Andrea (author), Henning-Smith, Carrie (author), Alberth, Andrew (author), and The Ohio State University
South Dakota State University
University of Minnesota
Format:
Online journal article
Publication Date:
2019-12-17
Published:
United States: Extension Journal, Inc.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: D11230
7 pages, via online journal, A number of current events are exacerbating farm stress. Extension and farm organizations have mobilized responses to an emerging mental health crisis among farmers. To evaluate these responses, we conducted an online scan of resources to present a baseline typology of current mental health programs and response efforts in the 12-state Extension North Central Region. We classified responses by type of program, target audience, and delivery format. We identified the need to train mental health counselors and state suicide hotline responders on farm issues and farm culture.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 94 Document Number: C07142
Notes:
James F. Evans Collection, In: Report on ag communication research, Iowa State University. Prepared for NCR90 communication Research Meeting, October 25, 1989. Mimeograph. [p. 8-10]
Lehtola, Carol (author), Miller, Greg (author), and Miller: Department of Agricultural Education and Studies, Iowa State University; Lehtola: Institute of Agricultural Medicine, University of Iowa
Format:
Journal article
Publication Date:
1994-06
Published:
USA: National Association of College and Teachers of Agriculture, Urbana, IL
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07860
distance education, James F. Evans Collection, Distance education is being utilized more often by colleges of agriculture to meet the educational needs of a more diverse clientele. The college of Agriculture at Iowa State University utilizes a variety of communications media to deliver distance education programming, but relies most heavily on videotapes. In this article, the authors synthesize research related to effective teaching through one-way instructional television, and test two hypotheses derived from this research. The instructional manipulation is described, and its influence on achievement across four cognitive levels in addition to learner satisfaction are tested.
McCarthy, David A. (author), Williams, David L. (author), and Williams: Department Chairperson, Agricultural Education, Iowa State University; McCarthy: Discipline Leader, Mechanized Agriculture, University of Minnesota, Waseca, MN
Format:
Journal article
Publication Date:
1985
Published:
USA: [Columbus, OH : Ohio State University, Department of Agricultural Education.]
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 84 Document Number: C05216
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 94 Document Number: C07137
Notes:
James F. Evans Collection, In: Communication research in progress, Iowa State University. Presented to NCR-90 meeting, October 25-27, 1988. Mimeograph. [p. 6]
Miller, Laura J. (author), Schwab, Charles V. (author), and Iowa State University, Ames, IA
Format:
Conference paper
Publication Date:
1993-05
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 93 Document Number: C07026
Notes:
James F. Evans Collection, Mimeographed, 1993. 17 p. (Paper presented at the 1993 International Agricultural Communicators in Education conference; 1993 May 8-12; Miami, FL)
Miller, Laura J. (author), Peterson, Jane W. (author), Schwab, Charles V. (author), and Miller: Extension Communication Systems, Iowa State University; Schwab: Assistant Professor, Department of Agricultural and Biosystems Engineering, Iowa State University; Peterson: Chair, Department of Journalism and Mass Communication, Iowa State University, Ames, IA
Format:
Conference paper
Publication Date:
1994
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07842
Notes:
James F. Evans Collection, Mimeographed, 1994. 9 p. Paper presented at the International Agricultural Communicators in Education Conference, Moscow, ID/Pullman, WA, July 16-20, 1994.
22 pages, This paper presents direct evidence on the impact of a specific extension program that is aimed at promoting the adoption of varieties resistant to the soybean cyst nematode (SCN), specifically the Iowa State University SCN-Resistant Soybean Variety Trials. We use two data sources: experimental data from these variety trials and a rich proprietary dataset on farmers’ seed purchases. Combining these data, we estimate the value of soybean cyst nematode-resistant variety availability, and the associated variety trials that provide information on their performance to farmers and seed companies. Given the scope and diffusion of this extension program, the focus of the analysis is on Iowa and northern Illinois over the period 2011–2016. Farmers’ seed choices are modeled in a discrete choice framework, specifically a one-level nested logit model. Using the estimated demand model, we find farmers’ marginal willingness to pay for soybean cyst nematode-resistant varieties, and for related extension information provided by the Iowa State University SCN-Resistant Soybean Variety Trials program, to be large. These results are confirmed by counterfactual analyses showing that, over the six-year period and region of the study, the total ex post welfare change associated with the existence of, and information about, SCN-resistant seeds is about $478 million. About one-third of this surplus is captured by seed suppliers, and two-thirds accrues to farmers.
National Pork Board (author) and Lessing-Flynn (author)
Format:
Online document
Publication Date:
2015
Published:
United States: Public Relations Society of America
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: D10300
Notes:
3 pages., Via Silver Anvil Awards., Consumers have questions about how pigs are raised, and no one knows the answers better than pork producers themselves. Activist groups against pig farming have become increasingly active on social media, where the voices of pork producers were relatively silent. As the connection between pork producers and the food industry, the National Pork Board recognized the potential damage this could cause to the pork industry’s reputation. The #RealPigFarming campaign was born out of a need to engage producers in sharing stories from their farms, and contributing to online conversation about pork production. The results surpassed original goals by 2,730 percent.
10 pages., Article # 5TOT4, via online journal., This article describes visual-based minimal-text food safety tools developed in Mandarin Chinese to educate Chinese-speaking food service workers about safe food handling practices. Ten posters and one PowerPoint presentation were developed, and their efficacy in conveying critical food safety messages was tested with Chinese-speaking food service workers in Iowa. Extension educators can use these tools for formal and informal food safety education, thereby contributing to protecting public health.
