Four farm broadcasters describe new information technologies they are using and a media buyer comments on challenges in measuring effectiveness of communications to producers with media such as podcasting.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36719
Notes:
Pages 76-124 in Tim Unwin (ed.), ICT4D: Information and Communication Technology for Development. Cambridge University Press, Cambridge, U.K. 386 pages.
Posted at www.agrimarketing.com/?i=October%202007, Summarizes briefly the results of a national telephone survey among 500 farmers with gross farm incomes of more than $100,000 a year.
Bostrom, K. (author), Mayes, D. (author), and Texas A&M University}Texas A&M University
Format:
Conference paper
Publication Date:
1996
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 103 Document Number: C08827
Notes:
The 93rd annual meeting of the Southern Association of Agricultural Scientists --Communications Section. Greensboro, North Carolina. February 4-7, 1996; p. 10-15
