14 pages., Via online journal., Green technology is the means of improving towards the rising environmental concern. The implication of green fertilizer technology (GFT) is the need for the modern development of environmentally friendly technology, also to increase the production level among all the agriculture crops. It is especially needed for paddy production, as it has always been considered as an important commodity because it is the main staple food for the nation. Paddy production in Malaysia using GFT allows for sustainable development and boosts the yield. Nevertheless, the adoption rate of GFT is unsatisfactory in most of the developing countries, including in Malaysia. The fact that the cost of production is considerably higher results in low-level perception regarding the adoption of GFT. Hence, the integration of communication and technology factors could become one of the main elements for the further development of the paddy sector in Malaysia. The overall objective of this research study will identify the factors that determine paddy farmer's adoption decision on GFT in Malaysia. To do so, a literature review was compiled on the topic of agriculture innovation-based adoption decision theories such as Diffusion of innovation (DOI), Theory of reasoned action (TRA), Theory of Planned Behavior (TPB) and Technology acceptance model (TAM) and communication channels to study paddy farmers' adoption decision of GFT. The results of the review revealed that this framework highlights adoption as an intricate behavior, interweaving aspects such as communication channels, socio-psychological and innovation attribute considerations. The conceptual framework illuminates the decision towards adoption as a self-motivated process, assumes a composite interaction among groups of variables coming from two different theories. The combination of DOI, TRA, TPB, TAM and communication channels overcome some limitations that arise when the only theory is used to examine the adoption decision among paddy farmers in Malaysia. Correspondingly, there has been limited empirical research done on the decision of adoption toward GFT use among paddy farmers in Malaysia.
Campilan, Dindo (author), Roa, Julieta R. (author), and Gonsalves, Julian (author)
Format:
Book chapter
Publication Date:
2009
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29785
Notes:
Pages 97-101 in Ian Scoones and John Thompson (eds.), Farmer First revisited: innovation for agricultural research and development. Practical Action Publishing, Warwickshire, U.K. 357 pages., Describes a program, UPWARD (Users' Perspectives with Agricultural Research and Development ). Shifts emphasis from food systems to livelihood systems, from crop production to agricultural livelihoods and from farms to marketing chains.
International Assessment of Agricultural Knowledge, Science and Technology for Development (IAASTD), Washington, D.C.; Rome, Italy; Nairobi, Kenya; and Paris, France.
Format:
Report
Publication Date:
2008-04
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: C27798
Notes:
1 page., Suggests the answer, "Yes." Executive summary of a set of reports agreed to at an Intergovernmental Plenary Session in Johannesburg, South Africa, in April, 2008. This was a small part of a study during the past three years by UN organizations, the World Bank and many governments involving 400 experts.
Ewbank, Richard (author), Kasindei, Aloyce (author), Kimaro, Faithrest (author), and Slaa, Salutary (author)
Format:
Book chapter
Publication Date:
2009
Published:
Tanzania
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29871
Notes:
Pages 218-219 in Ian Scoones and John Thompson (eds.), Farmer First revisited: innovation for agricultural research and development. Practical Action Publishing, Warwickshire, U.K. 357 pages.
Jiggins, Janice (author) and Roling, Niels (author)
Format:
Book chapter
Publication Date:
2009
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29794
Notes:
Pages 264-267 in Ian Scoones and John Thompson (eds.), Farmer First revisited: innovation for agricultural research and development. Practical Action Publishing, Warwickshire, U.K. 357 pages., "The 'technological treadmill has obviously failed to reduce rural poverty, especially in Africa." - " Agricultural research institutes and universities are often dominated by agricultural economists and natural scientists, who typically do not consider the behaviour of real people and social processes as part of their mandate." Authors call for more collaboration involving social scientists.
