Raghubanshi, C.S. (author), Swarup, R. (author), Yadava, R.P. (author), and Agro-Economic Research Centre, H.P. University, Simla, India; Agro-Economic Research Centre, H.P. University, Simla, India; Agricultural Economics, H.P. University, Simla, India
Format:
Journal article
Publication Date:
1975-07
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 43 Document Number: B05053
Patel, A.U. (author), Singh, B.S. (author), and Office of the Commissioner, Agricultural Production and Rural Development to the Government of U.P.; Professor of Extension, B.A. College of Agriculture, Anand, Gujarat, India
Format:
Journal article
Publication Date:
1969
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 43 Document Number: B05012
Evans, cited reference, The present paper briefly reviews the various methods used thus far for selecting key-communicators to show that none of these was found suitable in a similar study conducted in a multicaste village, with 94 farm families, near Delhi. The study recorded communication acts by each farmer in relation with three practices - ghana bajara, 2, 4-D and Pusa ruby tomato, at three different stages of adoption. The mean number of communication acts were taken to be the cutting scores. Scoring above the mean number in a particular innovation were regarded as key communicators, and those who did not perform a single act of key communication were designated non-communicators. (original)
