Chamala, Shankariah (author / Agricultural Extension Unit, Department of Agriculture, University of Queensland, St. Lucia, Queensland) and Agricultural Extension Unit, Department of Agriculture, University of Queensland, St. Lucia, Queensland
Format:
Book chapter
Publication Date:
1981
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 71 Document Number: C03179
Notes:
In: Crouch, Bruce R., and Chamala, Shankariah, eds' Extension education and rural development, Volume 1 : international experience in communication and innovation. New York : John Wiley & Sons Ltd., 1981. p. 281-291
Mody, Bella (author) and Shingi, Prakash M. (author)
Format:
Book
Publication Date:
1974-08
Published:
India: Centre for Management in Agriculture, Indian Institute of Management, Ahmedabad, India.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21627
Notes:
103 pages, The content of two Krishi-Darshan programmes was analyzed. From 50 to 62 percent of the televised information was already known to the farmers. Of the new items of information that the two telecasts presented, on the average, only 40 percent were learnt; the remaining 60 percent were unrecalled or lost.
