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2. Using values to communicate agricultural science: An Elaboration Likelihood Model Approach
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Arp, Allison A. (author) and Iowa State University
- Format:
- Thesis
- Publication Date:
- 2018
- Published:
- Ann Arbor: ProQuest
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 18 Document Number: D10473
- Notes:
- 98 pages., ISBN: 9780438072190, Via ProQuest Dissertations and Theses., This study explored how preexisting values influence attitudes about GMOs and if aligning messages about GMOs with these values would lead to a greater chance of central processing, and subsequently, greater alignment with message-congruent attitudes. Utilizing the Elaboration Likelihood Model as a theoretical foundation, an online experiment was used to measure several values of participants, including altruistic, biospheric and egoistic value orientations as well as agricultural identity. Attitude accessibility and pre- and post-opinions were also measured in order to determine how much of an effect the presented stimuli had on the participants. All participants were presented with a stimulus that either aligned or didn’t align with their self-ranked GMO value-argument. It was found that attitude accessibility, agricultural identity and in some cases a biospehric value orientation were the most important predictors for a number of constructs related to GMO attitudes. In addition, agricultural identity did not correlate with any other value orientation, yet was the strongest predictor of many related attitudes. Future research should continue to explore the complexity of values within agricultural communication contexts and expand the understanding of how agricultural identity influences such outcomes.
3. Determining the effects of evidence-based messaging on millennial agriculturalists' attitudes towards genetically modified (GM) foods
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ballmer, Erica M. (author) and Purdue University
- Format:
- Thesis
- Publication Date:
- 2018-01-01
- Published:
- Ann Arbor: ProQuest
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 18 Document Number: D10474
- Notes:
- 126 pages., ISBN: 9780438013049, Via ProQuest Dissertations and Theses., Genetically modified foods and crops are a topic of heated debate in the United States. As with all issues, messaging has the potential to influence and change an individual’s attitude. Through the lens of social judgment theory, this quasi-experimental study investigated the influence of an evidence-based message on millennial agricultural students’ attitudes towards genetically modified foods and crops, while taking into account participants’ ego-involvements for the issue. Sixty-nine undergraduate students in the College of Agriculture participated in this study – comprised of a pre-test and post-test questionnaire with an evidence-based message intervention between. The major finding from this study was that for the issue of genetically modified foods, millennial agricultural students’ with high ego-involvement are capable of attitude change and moving their anchor points in the direction of viewing genetically modified foods and crops less favorably than prior to the evidence-based message intervention. This result was unexpected, but important. Another key finding is that the majority of millennial agricultural students reported holding favorable attitudes towards genetically modified foods. In regards to the risks of genetically modified foods, the majority of participants disagreed that there is any risk associated with eating genetically modified foods and were neutral towards any environmental risks of genetically modified crops. This study also investigated the role of ego-involvement and the widths of the latitudes of acceptance, noncommitment, and rejection. While there was a trend for the latitude of acceptance to increase and for the latitude of rejection to decrease for both the high and low ego-involvement groups, these findings were insignificant. Overall, this study’s findings provides great insight to science communicators who are messaging with the goal of influencing attitude change. Utilizing key elements of science communication including, weight of evidence reporting, weight of experts reporting, reinforcement of self-identity, credibility, valence, and framing theory, it is possible to influence attitude change, at least for millennial agricultural students with high ego-involvement for the issue of genetically modified foods. Future research should expand to include other segments of the population, as well as other science issues.
4. European opinion varies widely on biotechnology regulation
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Cantley, Mark F. (author)
- Format:
- summary report
- Publication Date:
- 1987-02
- Published:
- International: U.S. Department of Agriculture, Washington, D.C.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 69 Document Number: D10768
- Notes:
- See this report in Document C02958. Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Pages 42-43 in Biotechnology: the challenge - proceedings of the USDA Biotechnology Challenge Forum, Washington, D.C., February 5-6, 1987. 56 pages.
5. Eliciting consumer preference and willingness to pay for mushrooms: a latent class approach
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Chakrabarti, Anwesha (author), Campbell, Benjamin L. (author), Shonkwiler, Vanessa (author), and Department of Agricultural and Resource Economics, University of Connecticut Center for Agribusiness and Economic Development, University of Georgia
- Format:
- Journal article
- Publication Date:
- 2019-03
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 16 Document Number: D10441
- Journal Title:
- Journal of Food Distribution Research
- Journal Title Details:
- 50(1) : 46-62
- Notes:
- 16 pages., As consumer demand for food labeling becomes increasingly important, producers and retailers can include various labeling to attract new customers. This study investigates Connecticut consumers’ preferences and willingness to pay for mushrooms marketed with various labels using a latent class approach to identify classes within the market. Results reveal three market segments (price/GMO-label, locally/organically grown, and traditional mushroom varieties). Overall, only a third of consumers valued the “locally grown” or “organic” labels, so charging a premium for these labels might alienate a majority of consumers. Finally, GMO labeled mushrooms are discounted, but the non-GMO label receives little value.
6. Top 10 megatrends in agriculture
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Clark, Ed (author)
- Format:
- Article
- Publication Date:
- 2014
- Published:
- USA: Farm Journal, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11702
- Notes:
- 9 pages., Online via publisher website., Presentation of these cited megatrends in agriculture includes references to expanded communications challenges involving genetic modification/biotechnology and public scrutiny of livestock treatment.
7. Russian Sites Promote Anti-GMO Articles, Study Finds
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Daley, Jim (author)
- Format:
- Online article
- Publication Date:
- 2018-02-28
- Published:
- United States: Labx
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: D11043
- Notes:
- 2 pages, via online blog
8. Russian sites promote anti-GMO articles, study finds
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Daley, Jim (author)
- Format:
- Online article
- Publication Date:
- 2018-02-28
- Published:
- United States: The Scientist
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 128 Document Number: D11242
- Notes:
- 2 pages, via website
9. Investigating citizens’ perceptions of the bioeconomy in Germany – High support but little understanding
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Dallendörf, M. (author), Diekena, M. (author), Siekmanna, F. (author), and Venghaus, S. (author)
- Format:
- Journal article
- Publication Date:
- 2022-04-10
- Published:
- International: Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12560
- Journal Title:
- Sustainable Production and Consumption
- Journal Title Details:
- 30
- Notes:
- 15 pages, Bioeconomy is deemed to be an ambiguous term with multiple facets: new products from biomass, circular and cascading resource systems, developments of new and more resilient plants, or synthetic biology for molecular biotechnology, to name a few. Accordingly, the term is interpreted just as diversely by involved stakeholders and the broader public. Enabling a clear and constructive dialog on bioeconomy strategies with and among society requires a profound understanding of these perceptions. To address this issue, a representative survey was conducted among the German population in order to scrutinize the general public's understanding of the term bioeconomy, citizens’ knowledge, fears, and expectations, as well as factors explaining their attitudes toward the bioeconomy. Our results indicate that, so far, German citizens are not very familiar with the concept. Its underlying ideas, however, are vastly appreciated. Support for a sustainable bioeconomy is thus strong and connected to high expectations in terms of environmental and economic benefits, which needs to be taken into account both in the implementation and communication of bioeconomy strategies. Support for the bioeconomy is furthermore connected to beliefs that reflect environmental concern and to pro-environmental behavior. While most measures and principles related to the bioeconomy (e.g., the use of biogas, biofuels, renewable materials for everyday products or buildings, or the cascading and circular use of resources) are strongly appreciated, the use of genetic engineering, for example, is opposed, mainly with regard to its applications in agriculture and industry, to a lesser extent in medicine.
10. Iowa researchers accuse Russia of injecting anti-GMO propaganda into U.S. media
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Dvorsky, George (author)
- Format:
- Article
- Publication Date:
- 2018-03-05
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09336
- Notes:
- Online via Gizmodo.com. 2 pages.
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