Frewer, L.J. (author), Rowe, G. (author), Krystallis, A. (author), Houghton, J.R. (author), Van Kleef, E. (author), Pfenning, U. (author), Van Dijk, H. (author), and Van der Lans, I.A. (author)
Format:
Journal article
Publication Date:
2007-12
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27266
Frewer, L.J. (author), Rowe, G. (author), Krystallis, A. (author), Lassen, J. (author), Houghton, J.R. (author), Van Kleef, E. (author), Chryssochoidis, G. (author), Korzen-Bohr, S. (author), and Pfenning, U. (author)
Format:
Journal article
Publication Date:
2006-07
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27267
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24024
Notes:
Third edition. PR in Practice Series, Chartered Institute of Public Relations. 236 pages., Includes case reports about (a) Monsanto's unsuccessful effort to introduce genetically modified crops in Europe and (b) the mad cow disease (BSE) drama in the United Kingdom.