Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 174 Document Number: C29646
Notes:
Presented at the 20th General Assembly and Scientific Conference of the International Association for Mass Communication Research in Sydney, Australia, August 18-22, 1996. 17 pages.
Tripp, Robert (author), Padre, Shree (author / Agricultural Research in Extenstion Network), Sudarshana (author), and Agricultural Research in Extension Network, United Kingdom
Format:
Report
Publication Date:
2003-07
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: C21063
Notes:
AgREN Network Paper No. 128. 10 pages, Adike Pathrike is a monthly farm magazine catering to cash-crop growers in parts of Karnataka and Kerala. The magazine covers a wide range of crops (commercial and subsistence) and farm and houshold management themes. It is 15 years old, is self-supporting, and has established a unique niche for itself, based on a philosophy of farmer participation in the generation of information. This approach is expressed through an insistence on farmer verification of technologies described in the magazine, an adaptive and interative approach to technology, and encouragement of farmer-to-farmer communication, and a counterbalance to government and industry promotional campaigns.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22083
Notes:
Pages 79-87 in Charles Okigbo and Festus Eribo (eds.), Development and communication in Africa. Rowman and Littlefield Publishers, Inc., Lanham, Maryland. 249 pages.
