Available online at www.centmapress.org, Findings of a word association task revealed that most participants associated cows, rural areas, and traditional production systems with the cue dairy farms. While purchasing their products, they paid the most attention to attributes such as health and hygiene, indicating that they pay the most attention to product quality and not production quality. Yet more than half indicated that modern production systems contradict their norms and values. Authors concluded that the current modernization efforts in Colombia do not fit to the specific culture of the country.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D09983
Notes:
This conference report and accompanying materials are maintained in ACDC storage., Project file from the International section of the Agricultural Communications Program, University of Illinois at Urbana-Champaign., This is the report of an international workshop involving 16 Latin American and Caribbean countries at Cali, Colombia, April 14-18, 1986. Examines needs and potentials for strengthening communications linkages among national and international agricultural research organizations organizations serving that region. File includes abstracts in English as well as correspondence about some follow-up activities.
