"This teaching case provides an example of adopting e-commerce in the interaction and trading activities between participants in the food sector through a typical agricultural products e-commerce company in China." It can be used to teach graduate/postgraduate students in agricultural business, MBA and executive programmes about the agri-food e-commerce business model.
Xu, Yugian (author), Ghose, Anindya (author), and Xiao, Binqing (author)
Format:
Research Study
Publication Date:
2018-10
Published:
China
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10017
Notes:
35 pages., Using data from a large bank in China, this study examined trends in transactions after adoption of Alipay, which is now the world's largest mobile payment platform.
