1 - 5 of 5
Number of results to display per page
Search Results
2. Agricultural communication and climate: understanding ACDC's users and collection
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Shearer, Janis J. (author)
- Format:
- Research report
- Publication Date:
- 2020-08
- Published:
- International: Agricultural Communications Documentation Center, University of Illinois
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D11955
- Notes:
- Research poster presented at the U.S. Agricultural Information Network (USAIN) virtual conference 2020. Via online by open access. 3 pages., Presentation of findings from a term-frequency analysis of climate change communications document records added to the Agricultural Communications Documentation Center collection, University of Illinois, during the 2019-2020 academic year. Researcher used a word art tool to create word clouds representing frequency of subject terms, publication title words, and subject countries used in citations.
3. Climate and environmental polotics needs to be supported by accurate information and communication. What is the role of the scientific community?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Motta, Renzo (author), Marchetti, Marco (author), and Vacchiano, Giorgio (author)
- Format:
- Journal article
- Language:
- Italian
- Publication Date:
- 2020
- Published:
- Italy
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 131 Document Number: D11334
- Journal Title:
- Forest@
- Journal Title Details:
- 17 : 17-22
4. Describing interdisciplinary agricultural research center directors' perceptions of science communications through goals and beliefs
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- McLeod-Morin, Ashley (author), Telg, Ricky W. (author), Rumble, Joy (author), and Association for Communication Excellence (ACE) University of Florida The Ohio State University
- Format:
- Online journal article
- Publication Date:
- 2020-02
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 131 Document Number: D11306
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 104(1)
- Notes:
- 18 pages., via online journal, This study explored the perceptions of science communication held by interdisciplinary agricultural research center directors and identified the directors’ goals and beliefs, specifically related to science communication. Ten interdisciplinary agricultural research center directors from top research, land-grant institutions were interviewed for this study. Findings from this study determined that the directors’ perceptions were rooted in service to the public, knowledge, public good, obligation, and relationships. Participants discussed attempting to bring awareness to science as a goal of science communication. They also discussed feeling obligated to communicate about science as part of a land-grant institution. Participants particularly believed that faculty with Extension appointments were more so obligated to communicate with the public. Future research should determine the science communication participation of Extension faculty. Additionally, future research should determine if faculty at land-grant institutions are more inclined to communicate about science when compared to faculty not associated with land-grant institutions.
5. Exploring social media engagement of a mosquito control campaign: Comparing engagement rates per content type and content frame
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- McLeod-Morin, Ashley (author), Beattie, Peyton (author), Rampold, Shelli (author), Telg, Ricky W. (author), and Association for Communication Excellence (ACE) University of Florida
- Format:
- Online journal article
- Publication Date:
- 2020-02
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 131 Document Number: D11307
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 104(1)
- Notes:
- 14 pages., via online journal, This study explored the social media follower engagement of a campaign with the intention to inform Florida residents about mosquito-related topics, specifically mosquito control. Engagement rates were compared between social media content type and content frames. Text graphics without characters were the most engaged content type, while the personal responsibility frame was the most engaged frame. The social media campaign examined in this study had overall low engagement rates, which could have been attributed to factors outside the scope of this study. Future recommendations for research should determine what factors most contribute to the engagement of social media content. In-depth focus groups should also be conducted to test the frames and messages used in this study. Practitioners should consider using the personal responsibility frame when communicating with the public about mosquito-related topics. Furthermore, practitioners should also apply the use of authoritative figures when designing a campaign similar to the one in this study after determining what authoritative figures effectively resonate with the intended audience.