Subhead: "Are the many alliances and acquisitions among platforms really designed to benefit farmers?" ... "While a data-sharing platform may put growers in the driver's seat when it comes to how their information is distributed, ag tech providers have not always done a good job of communicating that message. 'Problems arise when owners of the data feel as though they no longer understand who is accessing their data and why,' Tatge says."
Online from publisher., Author describes the race that is on "to assemble and prove a tool that can deliver precision data and logistics throughout beef production spaces," connecting producers with consumers.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D11607
Notes:
21 pages., Online from Think Shift Communications, San Francisco, California, via AgriMarketing Weekly., "While the industry hs never been a stranger to change, it seems increasingly certain that we are currently in the greatest state of evolution - maybe even revolution - that ag has ever faced."
2 pages., In a preview of this issue about "messy data in conservation," the author links messy data to related topics in conservation and urges a trans-disciplinary embrace of messiness to accelerate conservation progress.
