Available online at www.centmapress.org, Results indicated that both corporate firms involved in a food fraud case lacked an immediate mandate to address the legitimate stakeholders' claim. "This study adds the action perspective to stakeholder salience theory, providing practical guidelines for marketers in the food sector who face wicked contexts, attempting to achieve transparency and common goals along with their stakeholders."
5 pages., Online via UI Catalog. September-October issue., Authors described types of legal disputes in the equine industry, addressed why and when to use mediation, and offered suggestions on mediation methods.