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    Start Over Publication Year 2019 Subject Term consumers Subject Term sustainable agriculture

    1. Are consumers willing to pay for sustainability-related poultry practices? The findings are in!

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Research summary
    Publication Date:
    2019
    Published:
    USA: FMI Foundation, Arlington,Virginia
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 136 Document Number: D11434
    Notes:
    5 pages., Online from FMI Foundation., This report summarizes findings of an online survey distributed to 2,000 U.S. egg/chicken consumers with demographics representing the U.S. population. Findings indicated that "price is a significant driver for the majority of consumers, that consumer response is sensitive to information provided about cage-free production practices, and that willingness-to-pay for cage-free eggs changes in the presence of other label attributes."

    2. Environmental impacts and consumer preference for sustainably cultivated Japanese mustard spinach, komatsuna

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Seo, Yuna (author), Someya, Yuki (author), and Dowaki, Kiyoshi (author)
    Format:
    Online journal article
    Publication Date:
    2019-01
    Published:
    Elsevier
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 18 Document Number: D10521
    Journal Title:
    Journal of Environmental Management
    Journal Title Details:
    231: 364-369
    Notes:
    6 pages., via online journal., Sustainable agriculture is spreading in Japan in response to growing concerns about the environmental burden of the agriculture sector, but less than 1% of the total crop area for each vegetable in Japan is grown sustainably. Environmentally friendly agricultural products are produced by using organic and low-input farming techniques; low-input farming aims to reduce chemical inputs, such as fertilizers, pesticides, and herbicides, by half. Here, we used komatsuna (Japanese mustard spinach, Brassica rapa var. perviridis) as a model vegetable to study the environmental impact of low-input farming and ways to promote the purchase of organically and low-input farmed vegetables. We first assessed greenhouse gas emissions resulting from organic, low-input, and conventional farming of komatsuna. We also evaluated the effectiveness of providing consumers with detailed farm management and seasonality information to market organically and low-input farmed vegetables. We estimated marginal willingness-to-pay (MWTP) using choice-based conjoint analysis, based on attributes of price, fertilizer use, pesticide use, and region of origin. For seasonality, the questionnaire incorporating these attributes was conducted twice: once assuming purchasing in season, the other out of season. The greenhouse gas emissions of organic farming per area (196.7 kg CO2-eq/10 a/year) and per yield (72.3 kg CO2-eq/t/year) were less than those of low-input (322.6 kg CO2-eq/10 a/year, 120.7 kg CO2-eq/t/year) and conventional (594.0 kg CO2-eq/10 a/year, 220.7 kg CO2-eq/t/year) farming. MWTPs were highest for pesticide-free komatsuna (76.9 yen out of season, 66.2 yen in season), followed by full organic fertilizer (66.0 yen out of season, 63.4 yen in season), half organic fertilizer (35.8 yen out of season, 19.8 yen in season), and half pesticide (29.2 yen out of season, 21.0 yen in season). Consumers showed greater preference for organically and low-input farmed komatsuna out of season than in season. Consumers were more interested in pesticide information than in fertilizer and region of origin information. Our findings suggest that providing detailed cultivation and seasonality information would be a beneficial consumer communication tool to increase the market for sustainable agricultural products.

    4. Plant breeders and geneticists seeding solutions. How did Dan Barber get it so wrong?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gale, Wayne (author / Chair, American Seed Trade Association)
    Format:
    Commentary
    Publication Date:
    2019-06-18
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: D11041
    Notes:
    The June 7, 2019 commentary by Barber in the New York Times was retrieved online at: https://seedfreedom.info/opinion-save-our-food-free-the-seed. It is filed with this document., Online via seedworld.com. 3 pages., Response to an opinion piece in the New York Times by celebrity chef Dan Barber. Barber reported on visiting a 24,000-acre farm in North Dakota and observing the large scale of operations. He concluded: "We should be alarmed by the current architects." In this commentary author Gale offered a differing view of the changes in plant breeding and the seed industry over the past 100-plus years - and what they mean for the future.