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2. Pester power: understanding parent–child communication about fruits and vegetables in low-income families from the child’s perspective
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Askelson, Natoshia M. (author), Golembiewsk, Elizabeth H. (author), Meier, Cristian L. (author), Smith, Rosamond (author), Montgomery, Doris (author), Lillehoj, Catherine J. (author), and Wilson, Suzy (author)
- Format:
- Online journal article
- Publication Date:
- 2019
- Published:
- SAGE Journals
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 18 Document Number: D10525
- Journal Title:
- Social Marketing Quarterly
- Notes:
- 11 pages., via online journal., Pick a better snack™, a multicomponent social marketing intervention to promote fruit and vegetable (F&V) consumption, develops children’s ability to ask their parents for F&V. This study’s purpose was to understand this “pester power” from the child’s perspective. Pester power is leveraging children’s ability to convince their parents to purchase items in the store that they normally would not have considered buying. Focus groups were conducted with third-grade program participants (n = 30) and involved a traditional discussion format, a drawing activity, and role-playing. Most of the communication participants described involved straightforward requests, although a few children described behaviors such as whining. Most reported their parents responded affirmatively to requests, and some described a positive emotional response from parents. Parent denials were typically related to concerns about cost or the child not eating the item after purchase. Findings pointed to high self-efficacy and response efficacy among these children, although role-playing of effective asking strategies and addressing reasons why parents deny requests could enhance the program. Social marketing efforts including children should consider how pester power may play a role in moving adult behavior.
3. The extent, nature, and nutritional quality of foods advertised to children in Lebanon: the first study to use the WHO nutrient profile model for the Eastern Mediterranean Region
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Nasreddine, Lara (author), Taktouk, Mandy (author), Dabbous, Massar (author), and Melki, Jad (author)
- Format:
- Online journal article
- Publication Date:
- 2019-02-19
- Published:
- Swedish Nutrition Foundation
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10651
- Journal Title:
- Food and Nutrition Research
- Journal Title Details:
- 63
- Notes:
- 13 pages., via online journal., Exposure to food marketing may influence children’s food preferences and consumption patterns and may increase the risk of childhood obesity. The WHO Office for the Eastern Mediterranean Region (EMR) has recently released a regional nutrient profile model (WHO EMR) for the purpose of regulating the marketing of food and beverages to children. This study aimed at 1) analyzing the frequency and types of food and drink advertisements during children’s viewing time in Lebanon; 2) examining the nutritional content of the advertised food products in reference to the nutrient thresholds specified by the WHO EMR model; and 3) assessing the proportion of food advertisements that included health messages.