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    Start Over Publication Year 2018 Subject Term marketing techniques

    2. Food futures and 3D printing: strategic market foresight and the case of Structur3D

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Charlebois, Sylvain (author) and Juhasz, Mark (author)
    Format:
    Journal article
    Publication Date:
    2018
    Published:
    Canada
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11109
    Journal Title:
    International Journal on Food System Dynamics
    Journal Title Details:
    9(2) : 138-148
    Notes:
    Availab le online at www.centmapress.org, Authors examined a 3D food printing tool, Structure3d, in the context of food innovation within a larger world of 3D printing innovation, science, and processing. Noted how 3D printing is increasingly emerging as a disruptive technology demanding to be recognized for its potential contribution to a rapidly evolving innovation economy.

    4. Mediating influences of attitude on internal and external factors influencing consumers’ intention to purchase organic foods in China

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Chu, Kuo Ming (author)
    Format:
    Online journal article
    Publication Date:
    2018
    Published:
    MDPI
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 34 Document Number: D10680
    Journal Title:
    Sustainability
    Journal Title Details:
    10(12)
    Notes:
    15 pages., Article #: 4690, via online journal., As with environment and sustainable development, there has been a rapid rise in the worldwide consumption of organic foods over the last years, as well as the quickly growing potential of organic markets in China, and their direct influence on consumer health awareness and social opinion. This study provides insights into Chinese consumers’ attitudes toward organic foods and evaluates purchase intention’s impact as a mediator in the relationship between external and internal factors on purchase intention. This empirical study is based on an online questionnaire using a sample of 1421 Chinese consumers. Structural equation modeling (SEM) was used as the main practical approach for data analysis, and six hypotheses were examined. The results show that a more positive attitude on the part of consumers toward organic foods will further reinforce their purchasing intentions, whereas, there was no significant impact of marketing price and communication on consumers’ attitudes toward organic foods. Furthermore, the results show that intention was a full or a whole mediator among the three exogenous constructs of environment awareness, health consciousness, and subjective norms. Based on the findings, marketing communication strategies should concentrate on offering more value to consumers regarding the features of nutritional value. Long-term environment friendliness, health benefits, and social status symbols should be assumed to enhance consumers’ purchase intention in the organic foods industry.

    5. Model Integrated Pest Management Program Delivery for Community Gardeners

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Barrett, Eric (author / Ohio State University Extension), Kowalski, Jacqueline (author / Ohio State University Extension), and Ohio State University
    Format:
    Online journal article
    Publication Date:
    2018-12
    Published:
    USA: Extension Journal, Inc.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D10117
    Journal Title:
    Journal of Extension
    Journal Title Details:
    56(7)
    Notes:
    5 pages., via online journal, The growth of community gardens has created new opportunities for urban Extension personnel at a time when staffing resources continue to decline. To serve the integrated pest management (IPM) needs of community gardening populations, Extension educators in two urban counties developed an on-site program involving a demonstration kit and planning protocol that Extension educators, program staff, and master gardener volunteers can use to teach IPM. The program provides practical, research-based information to community gardeners, allows Extension to maintain a presence in urban centers, and provides outreach to audiences who may not have used Extension resources historically.

    7. Understanding motivations for gardening using a qualitative general inductive approach

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    McFarland, Amy (author), Waliczek, Tina M. (author), Etheredge, Coleman (author), Lillard Sommerfield, Aime J. (author), and Grand Valley State University Texas State University Mississippi State University
    Format:
    Journal article
    Publication Date:
    2018-06
    Published:
    United States: American Society for Horticultural Science
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 11 Document Number: D10336
    Journal Title:
    HortTechnology
    Journal Title Details:
    28(3) : 289-295
    Notes:
    7 pages., Via online journal., Although some benefits of gardening have been documented, motivations regarding participation in gardening are often considered based on anecdote. The purpose of this study was to use qualitative analysis to explore reasons gardeners from different genders and generations participate in gardening. The questions developed for this study were intentionally exploratory and left open-ended to gather a large variety of responses. Surveys were collected from 177 individuals between the ages of 7 and 94 years old. Responses were categorized into themes identified through the literature review, the pilot study, and through exploration of the data. Responses could fit into as many categories as were mentioned by the respondents and were categorized by three independent coders. Interrater reliability was assessed using a two-way mixed, absolute agreement, average measures intraclass correlation (ICC) and determined the degree to which coders provided consistency in their ratings across participants. Themes developed through this survey included “social interaction,” “aesthetics,” “food availability/health/nutrition,” “economics,” “therapeutic,” “environmental benefits,” “nostalgia,” and “personal productivity.” Themes of personal productivity and nostalgia are those which have not occurred in previous research. Statistically significant differences were found in comparisons among males and females with more males gardening for food/health/nutrition and for reasons regarding nostalgia. More females reported gardening for personal productivity when compared with males. No significant difference was identified in comparisons of gardeners from various age groups indicating that gardeners across generations have similar intentions and receive similar benefits.