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2. Business and marketing practices of U.S. landscape firms
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Torres, Ariana (author), Barton, Susan S. (author), Behe, Bridget K. (author), and Purdue University University of Delaware Michigan State University
- Format:
- Journal article
- Publication Date:
- 2017-12
- Published:
- United States: American Society for Horticultural Science
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10349
- Journal Title:
- HortTechnology
- Journal Title Details:
- 27(6) : 884-892
- Notes:
- 9 pages., Via online journal., Little information has been published on the business and marketing practices of landscape firms, an important sector of the green industry. We sought to profile the product mix, advertising, marketing, and other business practices of United States landscape firms and compare them by business type (landscape only, landscape/retail, and landscape/retail/grower) as well as by firm size. We sent the 2014 Trade Flows and Marketing survey to a wide selection of green industry businesses across the country and for the first time included landscape businesses. Herbaceous perennials, shade trees, deciduous shrubs, and flowering bedding plants together accounted for half of all landscape sales; 3/4 of all products were sold in containers. However, landscape only firms sold a higher percentage of deciduous shrubs compared with landscape/retail/grower firms. Landscape businesses diversified their sales methods as they diversified their businesses to include production and retail functions. Landscape businesses spent, on average, 5.6% of sales on advertising, yet large landscape companies spent two to three times the percentage of sales on advertising compared with small- and medium-sized firms. Advertising as a percent of sales was three to four times higher for landscape/retail/grower compared with landscape only or landscape/retail firms; most respondents used Internet advertising as their primary method of advertising. The top three factors influencing price establishment in landscape businesses were plant grade, market demand, and uniqueness of plants, whereas inflation was ranked as the least important of the nine factors provided. A higher percentage of small and medium-sized firms perceived last year’s prices as more important in price establishment compared with large firms. A high percentage of large landscape companies said the ability to hire competent hourly employees was an important factor in business growth and management, but this was true only for about half of the small and medium-sized landscape companies.
3. Food production and nature conservation: conflicts and solutions
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Gordon, Iain J. (author), Prins, Herbert H.T. (author), and Squire, Geoff R. (author)
- Format:
- Book
- Publication Date:
- 2017
- Published:
- United Kingdom: Routledge, London
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08781
- Notes:
- 348 pages.
4. Marketing with more: an in-depth look at relationship marketing with new media in the green industry
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Stebner, Scott (author), Baker, Lauri M. (author), Peterson, Hikaru Hanawa (author), and Boyer, Cheryl R. (author)
- Format:
- Journal article
- Publication Date:
- 2017
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: D08977
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 101(2) : 7-18
5. What workers think: communication needs assessment for Latino farm and nursery workers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ginsburg, Ariel (author) and Morales, Dionisia (author)
- Format:
- Research report
- Publication Date:
- 2017
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09344
- Notes:
- Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE). 7 pages., Report of a research project conducted through the ACE Grant Project 2016.