12 pages., Online via open access. 11 pages., Findings from a case study prompted author to assert that it is imperative that festival organizers understand tourist motivations for attending festivals in order to conduct effective festival planning and achieve productive festival marketing position.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09050
Notes:
Pages 217-222 in Tema Milstein, Mairi Pileggi, and Eric Morgan (editors), Environmental communication pedagogy and practice. Routledge: Abingdon, Oxon, England. 277 pages.
Milstein, Tema (author) and Griego, Stephen (author)
Format:
Book chapter
Publication Date:
2017
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09049
Notes:
Pages 212-216 in Tema Milstein, Mairi Pileggi, and Eric Morgan (editors), Environmental communication pedagogy and practice. Routledge: Abingdon, Oxon, England. 277 pages.
