Kennedy, P. Lynn (author) and Garcia-Fuentes, Pablo A. (author)
Format:
Paper
Publication Date:
2017
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: D11671
Notes:
13 pages., Paper presented at the Southern Agricultural Economics Association annual meeting, Mobile, Alabama, February 4-7, 2017., Researchers analyzed the market of high fructose corn syrup (HFCS) in the United States and its linkages with the soft drink market. Results showed that soft drinks are the main driver behind the growing demand for HFCS. Also, negative news on HFCS had a negative effect on the growth of demand for soft drinks. However, per capita advertising on soft drinks had a positive effect on the growth of demand for soft drinks and more than offset the effect of negative news.
Godfrey, D. Matthew (author), Feng, Patrick (author), and Department of Marketing, University of Arizona, Tucson, Arizona, USA
Department of Communication, Media and Film, University of Calgary, Calgary, Canada
Format:
Journal article
Publication Date:
2017
Published:
USA: Emerald Publishing
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08305
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08810
Notes:
Pages 41-69 in Patrick D. Murphy, The media commons: globalization and environmental discourses. United States: University of Illinois Press, Urbana, Chicago, and Springfield. 192 pages.
Kim, Yohan (author), Yun, Sunyoung (author), Lee, Joosung (author), and Ko, Eunju (author)
Format:
Book chapter
Publication Date:
2017
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08831
Notes:
Pages 23-41 in Yoon, Sukki and Oh, Sangdo (eds.), Social and environmental issues in advertising. United Kingdom: Routledge, Taylor and Francis Group, London. 169 pages.
