Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: D11021
Notes:
Online via Accelerating Innovation in Technology Data and Media. 2 pages., Summarizes results of a survey among nearly 3,000 U.S. owners of ranches and farmers.
Focus on the most effective means of communicating with opinion leaders. In this study, respondents were asked to indicate whether they were interested in interacting with alumni of leadership development programs through a list of eight potential communication channels.
2 pages., Online via Directory of Open Access Journals (DOAJ), Author suggests that universities and research centres "persist with 19th century methods of data gathering, scholarly analysis, and journal articles. Today's world needs science in real-time, whether to detect drought, confront Ebola, or assist refugees. Research needs to work faster and embrace 21st century practices including data science, open access, and infographics."
Online via publication website., The purpose of this study was to determine how education and communication professionals involved in climate-change communication are framing their discussions about climate change with agricultural producers. Researchers used semi-structured telephone interviews to gather information. Findings touched on communications factors such as audience analysis, appropriate terminology, localization of information, framing messages, and information sources.
10 pages., via online journal., This article analyses the role of media in the representation and circulation of the term ‘social licence’ within public debate. It does so in the context of an increasingly global political economy of forests, growing public interest in resource procurement and environmental sustainability, and new forms of mediatized environmental conflict that carry volatile notions of ‘the affected’. Drawing on a longitudinal study of the three-decade-long conflict over forests and forestry in the Australia's southern island state of Tasmania, this research outlines the emergence, embedding and decline of the term ‘social licence’ in national and local media coverage. The article argues that the term's openness and strategic deployment by stakeholders in news media exposes industries, markets and communities to continuing conflict, while making the term a site for conflict itself. The article concludes by asking how – within the context of expanding international markets and complex supply chains, and sophisticated use of media by campaigners, corporations and governments – ‘social licence’ can be a publicly useful concept.
1 page., Online via UI e-subscription, Despite some offensive uses of social media by "trolls," author encouraged researchers to "pay great attention to the management of social media, although it is a time-consuming task."
