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2. Managing your image
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Beth, Katjo (author), Leroy, Adrien (author), Madsen, Jens (author), and Read, Peter (author)
- Format:
- Journal article
- Publication Date:
- 2014-06
- Published:
- International: John Deere (European Edition in English language)
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 145 Document Number: D06584
- Journal Title:
- Furrow
- Journal Title Details:
- 120(2) : 14-18
- Notes:
- Includes 2014 research results involving consumer trust of farmers in countries throughout the world.
3. Social media as a useful tool in food risk and benefit communication? A strategic orientation approach
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Rutsaert, Pieter (author), Pieniak, Zuzanna (author), Regan, Aine (author), McConnon, Aine (author), Kuttschreuter, Margot (author), Lores, Monica (author), Losano, Natalia (author), Guzzon, Antonella (author), Santare, Dace (author), and Verbeke, Wim (author)
- Format:
- Journal article
- Publication Date:
- 2014
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: D05807
- Journal Title:
- Food Policy
- Notes:
- Perceptions among stakeholders and experts in six countries about the benefits and weaknesses of social media.
4. Viewpoint: effective stakeholder communication in agriculture: together we stand, divided we fall!
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Aaarts, H. F. M. (author), Humphreys, J. (author), and Le Gall, A. (author)
- Format:
- Online journal article
- Publication Date:
- 2014-05-01
- Published:
- Interational: Cambridge University Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D10127
- Journal Title:
- Journal of Agricultural Science
- Journal Title Details:
- 152(S1) : 65-70
- Notes:
- 6 pages., (Special Issue from the 17th International Nitrogen Workshop), Via online Journal, Substantial improvements of agricultural systems are necessary to meet the future requirements of humanity. However, current agricultural knowledge and information systems are generally not well suited to meet the necessary improvements in productivity and sustainability. For more effective application of research output, research producers and research consumers should not be considered as separate individuals in the knowledge chain but as collaborating partners creating synergy. The current paper investigates the relationships between scientists and stakeholders and identifies approaches to increase the effectiveness of their communication. On-farm research has proven to be an effective means of improving exploitation of research output at farm level because it connects all relevant partners in the process. Furthermore, pilot farms can act as an effective platform for communication and dissemination. Regional networks of pilot farms should be established and connected across regions