Ragona, M. (author), Raley, M. (author), Sijtsema, S.J. (author), and Frewer, L.J. (author)
Format:
Paper
Publication Date:
2013-06
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 190 Document Number: D02468
Notes:
Paper presented at the 2nd Associazione Italiana di Economia Agraria e Applicata (AIEAA) Conference, Parma, Italy, June 6-7, 2013. 10 pages., Conference theme: "Between crisis and development: which role for the bio-economy"
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D02363
Notes:
Report of a workshop of the Institute of Medicine's Standing Committee on Childhood Obesity Prevention, held in Washington, D.C., November 5, 2012. 76 pages.
TARES framework introduced in 2001 by Baker and Martinson: Truthfulness of the message, Authenticity of the persuader, Respect for the person being persuaded, Equity of the persuasive appeal, and Social Responsibility for the common good. Addresses the "notion of communication practitioner accountability toward the message receiver in persuasive communication." To pass the TARES test, a message must fulfill all five principles. This study revealed that "fast food ads in Singapore failed many ethical principles of the TARES."
