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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Wilson, Kathryn (author), Barnes, Carly (author), and Irani, Tracy (author)
Format:
Journal article
Publication Date:
2013
Published:
USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE)
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 190 Document Number: D02171
Journal Title:
Journal of Applied Communications
Journal Title Details:
97(3) : 32-44
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Collart, Alba J. (author), Palma, Marco A. (author), and Carpio, Carlos E. (author)
Format:
Journal article
Publication Date:
2013-05
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 198 Document Number: D09665
Journal Title:
Journal of Agricultural and Applied Economics
Journal Title Details:
45(2) : 229-242
Notes:
Findings suggested that in-store point-of-purchase advertising was not sufficient to significantly increase brand awareness and total demand for local ornamental brands. Buying frequency was found to increase both overall demand and likelihood of brand awareness.