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2. It's not easy being green … or is it? A content analysis of environmental claims in magazine advertisements from the United States and United Kingdom
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Baum, Lauren M. (author)
- Format:
- Journal article
- Publication Date:
- 2012-10-03
- Published:
- International: Taylor & Francis Group Ltd., 2 Park Square Oxford OX14 4RN United Kingdom
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 168 Document Number: D08573
- Journal Title:
- Environmental Communication
- Journal Title Details:
- 6 (4): 423-440
3. Meeting heterogeneity in consumer demand for animal welfare: a reflection on existing knowledge and implications for the meat sector
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- De Jonge, Janneke (author) and van Trijp, Hans C. M. (author)
- Format:
- Online journal article
- Publication Date:
- 2012-11-01
- Published:
- USA: Springer
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10151
- Journal Title:
- Journal of Agricultural and Environmental Ethics
- Journal Title Details:
- 26 : 629–661
- Notes:
- 33 pages., Via online journal., The legitimacy of the dominant intensive meat production system with respect to the issue of animal welfare is increasingly being questioned by stakeholders across the meat supply chain. The current meat supply is highly undifferentiated, catering only for the extremes of morality concerns (i.e., conventional vs. organic meat products). However, a latent need for compromise products has been identified. That is, consumer differences exist regarding the trade-offs they make between different aspects associated with meat consumption. The heterogeneity in consumer demand could function as a starting point for market segmentation, targeting and positioning regarding animal welfare concepts that are differentiated in terms of animal welfare and price levels. Despite this, stakeholders in the meat supply chain seem to be trapped in the dominant business model focused on low cost prices. This paper aims to identify conflicting interests that stakeholders in the meat supply chain experience in order to increase understanding of why heterogeneous consumer preferences are not met by a more differentiated supply of meat products produced at different levels of animal welfare standards. In addition, characteristics of the supply chain that contribute to the existence of high exit barriers and difficulty to shift to more animal-friendly production systems are identified. Following the analysis of conflicting interests among stakeholders and factors that contribute to difficulty to transform the existing dominant regime, different routes are discussed that may help and motivate stakeholders to overcome these barriers and stimulate the creation of new markets.
4. Science communication and vernal pool conservation: a study of local decision maker attitudes in a knowledge-action system
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- McGreavy, Bridie (author), Webler, Thomas (author), and Calhoun, Aram J.K. (author)
- Format:
- Online journal article
- Publication Date:
- 2012-03
- Published:
- Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10624
- Journal Title:
- Journal of Environmental Management
- Journal Title Details:
- 95(1):1-8
- Notes:
- 8 pages., via online journal., In this study, we describe local decision maker attitudes towards vernal pools to inform science communication and enhance vernal pool conservation efforts. We conducted interviews with town planning board and conservation commission members (n = 9) from two towns in the State of Maine in the northeastern United States. We then mailed a questionnaire to a stratified random sample of planning board members in August and September 2007 with a response rate of 48.4% (n = 320). The majority of survey respondents favored the protection and conservation of vernal pools in their towns. Decision makers were familiar with the term “vernal pool” and demonstrated positive attitudes to vernal pools in general. General appreciation and willingness to conserve vernal pools predicted support for the 2006 revisions to the Natural Resource Protection Act regulating Significant Vernal Pools. However, 48% of respondents were unaware of this law and neither prior knowledge of the law nor workshop attendance predicted support for the vernal pool law. Further, concerns about private property rights and development restrictions predicted disagreement with the vernal pool law. We conclude that science communication must rely on specific frames of reference, be sensitive to cultural values, and occur in an iterative system to link knowledge and action in support of vernal pool conservation.