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    Start Over Publication Year 2012 Subject Term public relations

    1. "Everyone may think whatever they like, but scientists..." Or how and to what end plant scientists manage the science-society relationship

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Mogendorff, Karen (author), Molder, Hedwig te (author), Gremmen, Bart (author), and Van Woerkum, Cees (author)
    Format:
    Journal article
    Publication Date:
    2012
    Published:
    Netherlands
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: D06485
    Journal Title:
    Science Communication
    Journal Title Details:
    34(6) : 727-751
    Notes:
    Interviewed scientists express tolerance of lay views and reference their own lay experience while minimizing the scientific value of lay views as scientists. Authors identify a "superior capacity" model that "seems to serve interviewed scientists rather well; they retain their scientific autonomy without contradicting the assumption of funding agencies and others that laypeople have salient knowledge."

    4. Ag social media trends: industry 2012

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Research report
    Publication Date:
    2012
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02911
    Notes:
    Truffle Media Networks, Indianapolis, Indiana. 24 pages., Survey responses from persons associated with ag media, ag product companies, advertising agencies, agricultural associations.

    7. Examining how industries engage the media: comparing American and German agricultural associations' web sites

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Wang, Meredith L. (author) and Waters, Richard D. (author)
    Format:
    Journal article
    Publication Date:
    2012
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 154 Document Number: D07024
    Journal Title:
    Journal of Communication Management
    Journal Title Details:
    16(1) : 20-38

    8. From opposite corners: comparing persuasive message factors and frames in opposing organizations' websites

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Meyers, Courtney (author) and Abrams, Katie (author)
    Format:
    Journal article
    Publication Date:
    2012
    Published:
    USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE)
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184 Document Number: D00332
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    96(1) : 54-67

    9. Growing pains: Co-op welcomes 50,000 new members in a single day

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2012-03
    Published:
    USA: Cooperative Communicators Association, Bellefonte, Pennsylvania
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184 Document Number: D00162
    Journal Title:
    CCA Communique
    Journal Title Details:
    : 8-9
    Notes:
    Case report from the Rappahannock Electric Cooperative.