Kumpu, Ville (author) and Kunelius, Risto (author)
Format:
Book chapter
Publication Date:
2012
Published:
International: Nordicom, Goteborg, Sweden.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D06848
Notes:
Pages 313-330 in Elisabeth Eide and Risto Kunelius (eds.), Media meets climate: the global challenge for journalism. Nordicom, Goteborg, Sweden. 340 pages.
"...public relations practitioners are not clear about their potential contribution to organizational value and success, and may be prone to be exploited by the 'real' spin doctors - managers with little or no ethical conscience."