1. Five (make that six) rules for branding in the digital age Collection: Agricultural Communications Documentation Center (ACDC) Contributers: Smither, Mark (author) and Paulsen Marketing, Sioux Falls, South Dakota. Format: Commentary Publication Date: 2012-03-23 Published: USA Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 183 Document Number: D00069 Notes: 1 page
2. Value of beef steak branding: hedonic analysis of retail scanner data Collection: Agricultural Communications Documentation Center (ACDC) Contributers: Schulz, Lee L. (author), Schroeder, Ted C. (author), and White, Katharine L. (author) Format: Journal article Publication Date: 2012-08 Published: USA Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 187 Document Number: D01014 Journal Title: Agricultural and Resource Economics Review Journal Title Details: 41(2) : 260-273