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    Start Over Publication Year 2011 Subject Term consumers Subject Term market analysis

    1. Consumer data analysis and its managerial application for the grocery industry

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Yeh, Robert S. (author), Plante, Robert D. (author), and Agrawal, Deepak (author)
    Format:
    Journal article
    Publication Date:
    2011
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D11601
    Journal Title:
    Journal of Promotion Management
    Journal Title Details:
    17 : 96-113
    Notes:
    19 pages., Online via UI e-subscription, Authors collected consumer data to understand the heterogeneity of consumer behavior and store competition in grocery shopping. Marketing research techniques were used to analyze consumers' decision processes and their preference models.

    2. Looking good: social desirability bias in market research

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Olynk, Nicole (author), Tonsor, Glynn (author), and Wolf, Christopher (author)
    Format:
    Journal article
    Publication Date:
    2011
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35968
    Journal Title:
    Agri Marketing
    Journal Title Details:
    49(1) : 40
    Notes:
    Posted at http://www.agrimarketingdigital.com