Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D07406
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Online from Free Press, Florence, Massachusetts. 2 pages., Provides links to stories and video case examples of the experiences and circumstances of those who lack access to broadband information services for a variety of reasons.
Via online UI subscription, Recent research suggests that Internet usage can positively influence social capital in
rural communities by fostering avenues for voluntary participation and creating social
networks. Most of this research has examined whether Internet use is associated
with participation in local organizations and social networks but not the means by
which residents use the technology to learn about local activities. To address this
gap in the literature, the authors use a mixed-methods approach in an isolated rural
region of the western United States to evaluate how residents use their connections
to maintain local social networks and learn about local community events and
organizations. The authors show that Internet usage can play an important role in
building social capital in rural communities, thus extending the systemic model of rural
voluntary participation and community attachment. Implications for rural community
development are addressed.
13 pages., The original website no longer has a copy of the article. Access is available through ERIC database. ERIC Number: EJ890607, Via online source., This article discusses three sites that disrupt accustomed expectations and roles for technical communication. These sites include an agricultural processing site that is requesting tax abatements in exchange for decreased emissions so that it can remain competitive in the global market. The second is also an agricultural manufacturing site that remains globally competitive by increasing efficiencies and expanding the range of products made at the site. Finally, the essay discusses a manufacturing facility that takes finished products-automobiles-and remanufactures them for a niche market of users. Each of these Midwestern sites is globally competitive and challenges expectations for high technology work. Taken together, they gesture toward new definitions of work, in new postindustrial context, and offer insight for defining technical communication in the postindustrial age. The remaining challenge, for scholars and teachers, is to articulate emerging literacy practices supporting postindustrial manufacturing, and to participate in the knowledge management that supports innovation. Here, each site takes something that would have previously been considered either finished product or waste and rearticulates it as an ingredient in a new product. At the least, technical communicators will need to learn to document such organization's innovation and change. At best, such change invites technical communicators, acting as knowledge managers, to articulate opportunities for innovation. Research, a traditional strength of technical writing preparation, allows organizations to better prepare and understand change, turning disruption into opportunity. Postindustrial business practices are no longer the work of futurists, but the reality and structure of the workplace today. Each work site described in this article presents opportunities for basic research into emerging workplaces in need of the expertise of technical and professional writers; each is an example and potential model for knowledge work.
4 pages., Via online journal., Transformation process to Audience-centered Communication Theory is introduced, as well as the basic idea of the theory in China. It is believed that using Audience-centered Communication theory can help to consolidate the theoretical basis of participatory agricultural extension. The communication essence of agricultural extension activity is studied, which is spreaders send information to farmers; then, farmers filter and process the information, transform it into their own experiences and feed back on time. Internet logical relationship between audience-centered communication and participatory agricultural extension is studied. Effects of Audience-centered Communication Theory on participatory agricultural extension are analyzed. One is that the Audience-centered Communication Theory defines the guidance and implementation basis of agricultural extension activities; the other is that bringing Audience-centered Communication Theory into agricultural extension research can help to expend the agricultural extension. Several enlightenments of the theory to participatory agricultural extension are obtained. Firstly, take audience as the orientation and focus on the needs of the audience. Secondly, advocate the participatory approach of process; and emphasize the importance of internal audience participation. Thirdly, establish two-way interaction mechanism; and make the promoters understand the implementation and performance status on time.
24 pages., Via online journal., We examined the relationship between attitudes toward urban ecological restoration and cognitive (perceived outcomes, value orientation, and objective knowledge), affective (emotional responses), and behavioral factors using residents of the Chicago Metropolitan Region. Positive and negative attitudes were both related to perceived outcomes of ecological restoration. In addition, positive attitudes were related to values while negative attitudes were related to emotions. Attitudes of high and low importance groups were connected to perceived outcomes of ecological restoration; however, attitudes of the high importance group were also related to values, emotions, and behavior. Positive and negative attitude groups differed on perceived outcomes, basic beliefs, knowledge, and behavior. Implications lie in understanding of complex attitudes toward natural resource issues and improved communication efforts to influence or educate the public.
8 pages., via online journal., This study appraised the level of usage of satellite imaging and selected Information Communication Technology (ICT) tools by agricultural extension workers (EWs) in the North Central Zone of Nigeria. Specifically, information on usage of satellite imaging, personal skill ratings, and constraints faced by respondents in the usage of ICT equipment were gathered. Findings revealed that a majority of the respondents (97%) perceived themselves as incompetent in reading and interpreting satellite imaging for agricultural information dissemination. The study posited that government at various levels should assist in training EWs on digital compatibility.
The International Association of Agricultural Information Specialists (IAALD)
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 102 Document Number: D10897
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8 pages., IAALD XIIIth World Congress., via IAALD website., Governments have been largely responsible for research and the provision of extension services in Nigeria. The emphasis has been on the transfer of technology, paying little attention to farmer development and communication needs. Recently, the high output of agricultural research has led to a large pool of new agricultural technologies, which are yet to be disseminated to farmers, particularly those in the core rural areas. Therefore this study examined development and information need of the resource poor and the strategy adopted to meet these needs, using „town crier‟ as a case study. The study identified 2 states in south west, Nigeria, based on literature/past studies, where this concept has been adopted. A focused group discussion technique and interview schedule was adopted for data collection. The study identified 141 „town criers‟ across the study areas through the help of key informants. Results shown all Town Criers are male, average age of 55.54 years and all have postsecondary education. Town Crier primarily source of information is from the traditional-head. Main information disseminated by the Town Crier bothers on security of the town and community development and projects. The study concluded that this channel rarely meets the information need of the people, as the study revealed that only 20% of such information meets these needs. Past studies have documented that information/communication channels in Nigeria such as extension institution has collapse, there is no effective communication channels in the country again. The small number of extension officers that exists, only congregate at the urban towns, leaving behind those at the rural areas. Thus, the use of town criers in this regards can be used effectively to fill this gap and can also be trained on basic extension work.
