Frandsen, Finn (author) and Johansen, Winni (author)
Format:
Book chapter
Publication Date:
2010
Published:
Denmark: Wiley-Blackwell, Chichester, UK.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36168
Notes:
Pages 425-448 in W. Timothy Coombs and Sherry J. Halladay (eds.), The handbook of crisis communication. Wiley-Blackwell, Chichester, U.K. 737 pages., Case study of responses by a Danish-Swedish dairy product marketer swept up in a controversy about Muhammed-related cartoons published in a Danish newspaper. How the marketer responded to negative Middle East reactions, including boycotts of Danish goods.
Annual listing of the largest marketing communications firms whose clients sell products and services within the agricultural industry and/or the rural lifestyle consumer market.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 179 Document Number: C36061
Notes:
Presented at the International Public Relations Research Conference, Miami, Florida, March 10-13, 2010. Via Institute for Public Relations, Gainesville, Florida. 15 pages.
