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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Irani, Tracy (author), Meyers, Courtney (author), Baker, Lauri (author), and Abrams, Katie (author)
Format:
Journal article
Publication Date:
2010-12
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 179 Document Number: C35997
Journal Title:
Journal of Extension
Journal Title Details:
48(6) : 6FEA9
Notes:
Via online. 11 pages.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Soscia, Isabella (author), Girolamo, Simona (author), and Busacca, Bruno (author)
Format:
Journal article
Publication Date:
2010
Published:
Italy
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 147 Document Number: D11578
Journal Title:
Journal of Business and Psychology
Journal Title Details:
25(1) : 109-118
Notes:
11 pages., Online via UI e-subscription, Researchers investigated the relative effectiveness of comparative and non-comparative advertising in communicating the differentiating attributes of a brand of pasta among the Italian consumer respondents. Results showed that comparative advertising's effect depends on consumers' perceived differentiation among the brands and consumers' level of involvement with the specific product category.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Langen, Nina (author), Hartmann, Monika (author), and Kloeckner, Heike (author)
Format:
Paper
Publication Date:
2010-07-25
Published:
Germany
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 179 Document Number: C35962
Notes:
Presented at the Agricultural and Applied Economics Association Conference, Denver, Colorado, July 25-27, 2010. 23 pages.