Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 178 Document Number: C35774
Notes:
"The Farm Journalist"series via online. 3 pages., Suggests that ag magazines must respond to the new reality calling for readers to be far better served and to charge accordingly. "The force driving magazines forward will be content rather than advertising."
Annual listing of the largest marketing communications firms whose clients sell products and services within the agricultural industry and/or the rural lifestyle consumer market.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D10033
Notes:
Script of a "Marketplace" program segment on National Public Radio, Washington, D.C. 2 pages., Reports on a successful campaign promoting cotton in competition with "wash and wear" synthetic fabrics during the 1970s.
