"Blogs are an important and growing source of information for the general public and should be used to convey food safety messages and inform consumers."
Via online issues. 2 pages., Author alerts readers to a move to "put the mapping for where service is needed in the hands of Connected Nation, a company representing big telecommunications companies."
Courtney, Pip (author) and Australian Broadcasting Corporation
Format:
Radio script
Publication Date:
2009-01-03
Published:
Australia
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C28939
Notes:
8 pages., Feature on "Landline" television program highlights the role and effectiveness of rural radio dramas such as "Blue Hills" on ABC and "The Archers" on BBC.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C28979
Notes:
Knowledge Share Fair for Agricultural Development and Food Security at FAO Headquarters, Rome, Italy, January 20-22, 2009. 6 pages., Notes from a session at the Knowledge Share Fair about the role and unique value of radio in rural development.
Report on viral marketing campaigns that use video on the Web. Cites two examples: TractorChasers.com, used by John Deere to stimulate interest in a new line of tractors, and Blimp Chasers, used by Syngenta to create interest in a seed treatment for the cotton market.
