Via online issue. 1 page., Author describes highlights of a radio interview between Mike Adams of AgriTalk and Brian Walsh, author of a Time magazine article critical of modern food production methods in the U.S. Author describes his approach to the article. Document also identifies access to an audiocast of the 15-minute interview, Notes taken from the interview are attached to the document.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C28979
Notes:
Knowledge Share Fair for Agricultural Development and Food Security at FAO Headquarters, Rome, Italy, January 20-22, 2009. 6 pages., Notes from a session at the Knowledge Share Fair about the role and unique value of radio in rural development.
Coherence in Information for Agricultural Research for Development (CIARD).
Format:
Report
Publication Date:
2009-10
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 182 Document Number: C37004
Notes:
Group 3: Making content widely accessible on the Web. 3 pages., Resource from CIARD for agricultural scientists, information professionals and technical developers, and marketing and communication professionals.
Coherence in Information for Agricultural Research for Development (CIARD).
Format:
Report
Publication Date:
2009-10
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 182 Document Number: C37001
Notes:
Group 3: Making content widely accessible on the Web. 2 pages., Resource from CIARD for agricultural scientists, information professionals, technical developers and marketing and communications professionals.
Report on viral marketing campaigns that use video on the Web. Cites two examples: TractorChasers.com, used by John Deere to stimulate interest in a new line of tractors, and Blimp Chasers, used by Syngenta to create interest in a seed treatment for the cotton market.
