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- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Molleda, Juan-Carlos (author)
- Format:
- Journal article
- Publication Date:
- 2009-04
- Published:
- Colombia: International Public Relations Association
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C29034
- Journal Title:
- Frontline
- Notes:
- Reports on efforts to revamp the image of a sombrero-clad farmer named Juan Valdez who has served as a coffee ambassador to the world since 1959.
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Carpio, Carlos E. (author) and Isengildina-Massa, Olga (author)
- Format:
- Paper
- Publication Date:
- 2009-02-03
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 174 Document Number: C29752
- Notes:
- Presented at the annual meeting of Southern Agricultural Economics Association, Atlanta, Georgia, January 31-February 3, 2009. 26 pages.
